All posts in Branding

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Is Ethnic Marketing the New Wave of Market Strategy?

As the United States becomes more and more culturally diverse, marketers are refocusing the way they promote their products to consumers. How are they doing it? Answer: Ethnic marketing, or implementing a marketing mix that reflects the attitudes, values and preferences of ethnic Americans. Ethnic marketing is on the rise among many major corporations across […]

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20 Branding Tips for Small Businesses and Individuals

What steps are you taking to brand your personal name or company name in an unforgettable way? Get smart about branding and you’ll swiftly be on track to make your brand a household name! For your reading pleasure (and to give you the fuel you need to kick some competitor butt), here is a nice […]

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