All posts in Branding

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6 Brands That Mastered Video Marketing

How can a brand master the art of marketing videos (TV commercials, Internet videos, etc…) when it seems so tough? In order for brands to achieve greatness with video marketing, their video must show evidence of all 3 Rs of Video Marketing: 1. Relatability 2. Reaction 3. Result When you see a video you relate […]

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The Art of Co-Branding

During a recent delve into fall’s latest fashion trends, I came across an article on the oh-so-popular UGG boots. I know there are a lot of you out there that hate on these furry staple accessories, but I for one am a huge fan. As we welcome fall with the recent slight dip in temperatures, […]

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Tis the Season… Already?

It’s unavoidable. Look around… Backpacks filled with homework. Evening temperatures in the 60s. Far-too-early autumn items on sale in your local grocery store. Area pools shutting down for the season. Sure, the occasional heat wave may emerge into the month of September that reminds us of the gloriousness that is summer, but let’s face it, […]

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