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Product Placement, Personal Branding, and Marketing Ingenuity in ‘Scott Pilgrim vs. The World’

The newest graphic-novel-movie, Scott Pilgrim vs. The World, absolutely blew me away. The plot sounds silly if you’re not used to comic books (description from IMDB.com): “Scott Pilgrim must defeat his new girlfriend’s seven evil exes in order to win her heart.” Is the plot something that could happen in reality? Probably not; it’s definitely […]

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