All posts in Branding


National League Baseball Logos: Who Hits a Grand Slam?

Logos are a funny thing; they’re the first line of defense companies have to attract our attention so it’s imperative that they’re colorful and eye-catching. Think this concept only applies to companies? Think again. Sports teams’ logos are just as important to make sure they’re attention-grabbing. For the sake of not having a 12,000+ word […]


How Color Affects Your Mood and Your Budget

Have you ever walked into your favorite department store with the intention of NOT buying anything? Then, all of a sudden, you see the one perfect blue shirt you just gotta have. Sure, there are other colors to choose from, but you know it’s the “gotta have,” “won’t be another like it,” “all-or-nothing,” perfect blue […]

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