All posts in Branding


The 10 Worst College Mascots

There are few things that seem worse to me than the idea of wearing a 100 pound costume in a crowded stadium full of drunken college sports fans all for the sake of team spirit. That is, unless it’s one of these 10 costumes… So in honor of of March Madness, and with Wichita State […]


Top 5 Cringe-Worthy Product Names and Slogan Slip-Ups

Did you know that there are 3,770 English idiomatic expressions? I’m talking about “it’s raining cats and dogs” and “Jack-of-all-trades” sorts of expressions that we use at the drop of a hat without giving it a second thought (see what I did there?). They work great in English to get your point across, but they […]

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