All posts in Business Writing Tips

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7 Ways to Optimize Your E-Newsletter and Seize Recipients’ Attention

Ahh, the e-mail newsletter – so simple, yet so complex. The hardest part about it? Getting customers to sign up and stay subscribed. We’ve all fallen victim to the newsletter that seems to set out for world domination in our inboxes. You sign up for coupons from your favorite retailer, and shortly thereafter become swamped […]

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The 3 Best Pieces of Business Blogging Advice (I Almost Didn’t Get)

I’ve Googled every version of “blogging tips” known to humankind. I’ve read thousands of blog posts and follow dozens weekly, studying the structure and strategies. I have bachelor’s and master’s degrees in communication-based fields. But the best stuff didn’t come from ANY of those places. Where is this fountain of wisdom, you ask? We’ll get […]