I’m saving the flowery lead-in chit-chat for another post. We both know why you’re here. Open my post on parts of speech in another tab, and let’s do this. INSURE/ASSURE/ENSURE This is wrong: I can insure you that this zombie repellent works. This bat will assure that we can decapitate the undead. I can’t ensure […]
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Improve Your Business Writing with Things You Learned Before 6th Grade (And Forgot): Now with Zombies!
Advanced writing skills are valuable in any industry. Not sounding like a moron is the bare minimum. I’m here to help you with that second half, so let’s get back to basics. When I write posts on writing mechanics, I use words that talk about words. Mastering these fundamentals by knowing what a word does […]
You’re making a gargantuan mistake if you think your audience whips out an industry dictionary every time they visit your site. You’re also in for a surprise if you assume your customers are already familiar with your lingo. Do you have a product or service to offer on your website? That’s nice, but the truth […]
As a copywriter, it’s my job to make sure the spelling, punctuation, and grammar of our copy is as close to perfect as possible while still maintaining that sizzle you’ve all come to know and love. After all, our website – the writing, the images, the streamlined design – is a reflection of our company […]