All posts in Employee and Workplace

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Want to Hire the Best Crew? Here’s Advice from Captain Malcolm Reynolds!

Generally speaking, hiring managers are one of few people in a good position when there’s a bad economy. With more people looking for jobs and motivated to keep them, there are higher numbers of overall applicants and more qualified applicants suffering from layoffs. However, there’s a catch. Because the applicant pool is larger, you’ll have […]

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Brand Loyalty: Why Retailers Have the Advantage in Consumer Appeal

I’d be interested to know how much time the CEOs of today’s most successful commercial enterprises spend thinking about the typical consumer’s attitude. I wonder how often they ask themselves, “Are we doing what’s best for the customer?” and “Are we fostering brand loyalty?” Of course, the simple answer is most likely yes. Businesses that […]

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