All posts in General Musings


The Twisted Definition of the Word: Branding

Call me old fashioned. Tell me that I’m only saying this because I’m trying to pimp out our promotional products. You’d probably be right on both accounts. Accuse me of whatever you want, but don’t tell me I’m wrong. Because the word branding, as it pertains to marketing, has lost its meaning. What branding IS […]


Why the Yankees REALLY Win

The World Series is (will probably be over) this week, which sucks , because I am a good old’ fashion Red Sox fan. Born and raised. Unfortunately for me I am forced to watch the Yankees play. It’s kind of like if you’re Superman and you have to watch Lois Lane go out on a […]


How Often Do You Thank Your Cashier or Sales Rep?

In my opinion, there is a serious deficit in this country, and I don’t mean the one that President Obama is working on. I’m talking about the ever-serious “thank you” deficit. When I was growing up, I was always told to mind my manners, to respect adults, and to say “please” and “thank you”. Clearly, […]

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