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In Celebration of the Koozie: Zarf, Punt, and Other Uncommon Product Terms

It’s official: as of 2015, the word “koozie” has made it into that grand old gatekeeper of the English language, the Oxford English Dictionary. It joins such other new entries as “crowdfund,” “forensics” (really, that wasn’t in there yet?), “Masshole” (really, that’s in there now?), and my personal favorite, crokinole. Koozies are big sellers at […]

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Tapping into a Successful Reusable Water Bottle Campaign

Water. It’s a good thing. People need it. And several decades ago, beverage companies started selling bottled water, which allowed people to meet their hydration needs and live healthier lifestyles. Then those plastic bottles began showing up in landfills en masse. The Great Pacific Garbage Patch swelled with plastics that wouldn’t biodegrade, even after centuries. […]

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