All posts in Informational

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How to be Proactive with Prospective Customers and Effectively Build Relationships

It’s difficult to build and maintain business relationships with clients, but you shouldn’t make it MORE difficult by overthinking your strategies. When you’re conducting searches for new customers, you should always remember the bottom line: set goals, get to know your prospects, and remain patient. If you fail to set goals for yourself, then you’ll […]

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What Drives YOUR Loyalty? | Tell Us How Customer Rewards Should Improve!

According to a Research Brief article by Jack Loechner, titled “Loyalty Programs Need to Engage“, a recent study has revealed that “both customers and marketers agree that deeper engagement and personalized contact drives loyalty”, and that “marketers are mostly inducing loyalty with discounts or free products and premiums rather than quicker, better service or improved […]

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