All posts in Informational

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Grammar 101: Apostrophes

As a copywriter, it’s my job to make sure the spelling, punctuation, and grammar of our copy is as close to perfect as possible while still maintaining that sizzle you’ve all come to know and love. After all, our website – the writing, the images, the streamlined design – is a reflection of our company […]

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Be Thankful!

So did anyone out there make a difference this week? Did you affect positive change within your company? Start a small promotional campaign after reading my last post? Or were you all upset to find out that Microsoft Windows 7 was not just your idea? I know I was devastated but at the same time, […]

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Whatever Happened to Commercial Jingles?

I know I discussed my hatred of most television commercials in a former blog post, but I have another complaint to lodge. Why do commercials get to feature awesome music in the background (like Led Zeppelin, The Beatles, or Of Montreal, to name a few)? I mean, that’s great if it gives people an opportunity […]

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