All posts in Informational

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From Employee to Customer

Hello, fellow Bubba-ites! I hope everyone is enjoying this wonderful (if a bit rainy) Friday morning. My name is Jana, and I’ve worked at Quality Logo Products for four years this month. Woo hoo, how the times flies! I started out as a humble content writer and have risen rapidly through the ranks to reach […]

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Why Should You Use Promotional Products to Market Your Business?

Unlike mass media, promotional products target specific audiences. Mass media like TV, radio and newspapers are fine for spreading your name over a larger number of people; but a large majority of the people you’re broadcasting it to are not interested in your products. Promotional products vary in purpose, and can be directed toward a specific […]

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Who’s Selling Your Product?

A few months ago, in the midst of the “Great Celebrity Death Race of 2009″ America lost it’s favorite and most polarizing pitchman, Billy Mays. Known for his trademark yelling style and somewhat abrasive technique, Billy Mays made a fortune for his products by selling them to the consumers using direct market infomercials.  Whether you […]

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When Clever Becomes ‘Too Clever’

Advertising is a game where clever people try to charm the money right out of your pockets.  In an age when the coveted Super Bowl spots cost $3 million dollars a minute, it’s become a game of producing the smartest and most creative way to grab the consumer’s attention.  Every day agencies and business’ are […]

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Joanie Loves Tchotchke

If you’ve ever been to a trade show, an industry fair, or any place where they hand you logo emblazoned items… the pen with the Realtor’s name on it, the mug with the mortgage company’s address, or if you’re really lucky a nice t-shirt, you know what I’m talking about.   I call it “Promotional Tchotchkes.”  […]

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