All posts in Informational

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Who’s Selling Your Product?

A few months ago, in the midst of the “Great Celebrity Death Race of 2009″ America lost it’s favorite and most polarizing pitchman, Billy Mays. Known for his trademark yelling style and somewhat abrasive technique, Billy Mays made a fortune for his products by selling them to the consumers using direct market infomercials. Whether you […]

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When Clever Becomes ‘Too Clever’

Advertising is a game where clever people try to charm the money right out of your pockets. In an age when the coveted Super Bowl spots cost $3 million dollars a minute, it’s become a game of producing the smartest and most creative way to grab the consumer’s attention. Every day agencies and business’ are […]

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Joanie Loves Tchotchke

If you’ve ever been to a trade show, an industry fair, or any place where they hand you logo emblazoned items… the pen with the Realtor’s name on it, the mug with the mortgage company’s address, or if you’re really lucky a nice t-shirt, you know what I’m talking about. I call it “Promotional Tchotchkes.” […]

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Why Your Attitude Makes a Difference

What’s the first vision that pops into your head when I say the words: “customer service”? Do you think about a smiling face? A few friendly words? Or, maybe you think of someone who went out of his or her way to help you with a problem? No matter what your thought process on customer […]

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