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Marketing Superpowers

I am an unashamed comic book nerd. I saw The Dark Knight at midnight opening night, I own tons of superhero t-shirts, and I’ve gone to the Chicago Wizard World Comic Con for the past four summers. Dutch humanist Erasmus said that if he had any money, he bought books; if he had any left […]

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Grammar 101: Apostrophes

As a copywriter, it’s my job to make sure the spelling, punctuation, and grammar of our copy is as close to perfect as possible while still maintaining that sizzle you’ve all come to know and love. After all, our website – the writing, the images, the streamlined design – is a reflection of our company […]

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Be Thankful!

So did anyone out there make a difference this week? Did you affect positive change within your company? Start a small promotional campaign after reading my last post? Or were you all upset to find out that Microsoft Windows 7 was not just your idea? I know I was devastated but at the same time, […]

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