All posts in Interviews

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Fan Sites Are Free Promotion: An Interview with Magnus Lekay from Chuck Fan Site, Chuckgasmic

This series focuses on creators and maintainers of fan sites for the most popular fandoms around. Fan site creators work as unpaid promoters for record labels, movie studios, book publishers, television networks, and more. They often put their own time and money into a marketing campaign for their favorite entertainment with little, if any, recognition […]

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How to Successfully Self-Market Your Band or Business: Interview with Nickolas Blazina from ‘State and Madison’

You haven’t been to a concert in ten years, but I bet you fifty bucks there’s still a band t-shirt in your closet. Whether it’s been saved because for continued fan support or for sentimental value (I can’t bear to toss my ‘N Sync t-shirt from 2000), that band t-shirt will always double as a […]

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Fan Sites Are Free Promotion: An Interview with Annalisa from J-Bieber.org, a Justin Bieber Fan Site

This series focuses on creators and maintainers of fan sites for the most popular fandoms around. Fan site creators work as unpaid promoters for record labels, movie studios, book publishers, television networks, and more. They often put their own time and money into a marketing campaign for their favorite entertainment with little, if any, recognition […]

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Fan Sites Are Free Promotion: An Interview with The Hob, a Hunger Games Fan Site

This series focuses on creators and maintainers of fan sites for the most popular fandoms around. Fan site creators work as unpaid promoters for record labels, movie studios, book publishers, television networks, and more. They often put their own time and money into a marketing campaign for their favorite entertainment with little, if any, recognition […]

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Interview With ‘Free Comic Book Day’ Founder, Joe Fields | Why Freebies Work

“How am I supposed to make money if I’m paying to give something away for free?” That’s the major question most marketing managers run into when they’re deciding whether or not to make custom promotional products part of their advertising campaign. And it’s a fair point. They say you need to spend money to make […]

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