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CGI Isn’t Only for Mediocre Sci-Fi Flicks: How IKEA is Revolutionizing Catalogs with 3-D Digital Imaging

There’s a lot to like about Swedish furniture retailer, IKEA. Especially their spacious showrooms that encourage a “Try It Before You Buy It” approach to purchasing their products. It’s possible due in large part to the size of their showrooms. The Schaumburg location, here in the Chicagoland area, is so large it takes three entire […]