All posts in Offline Promotion

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Want to Be a Kick-Ass Entrepreneur? Think Like the Ghostbusters!

“If there’s something strange in your neighborhood, who ya gonna call?” This was the question asked by singer-songwriter Ray Parker, Jr. in 1984, when his memorable theme song to a blockbuster film introduced millions of moviegoers to the slimy, supernatural, proton-fueled business of ghost-busting. Sure, it’s an entirely fictional business, popularized in a fiction-film and […]

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March 2011 Holidays, Observances, and Awareness Dates: Plan Your Promotions!

Which holidays are in store for you next month? Now you can prepare for March 2011 observances: both common and bizzare. You’ll also see awareness days, weeks, and months on this handy-dandy little chart! Our list isn’t the be-all and end-all of event calendars, but it’s an excellent starting point. If we missed any big […]

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Too Legit to Quit: Why the Angry Birds Brand Catapulted to the Top

What was once a care-free way to spend a few spare minutes on a smartphone is about to become a full-blown, cross-market, multimedia sensation. At least, that’s what the execs at Rovio Mobile would very much love to see happen. The game development company (based in Finland, of all places) struck gold a little over […]

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