All posts in Offline Promotion


Too Legit to Quit: Why the Angry Birds Brand Catapulted to the Top

What was once a care-free way to spend a few spare minutes on a smartphone is about to become a full-blown, cross-market, multimedia sensation. At least, that’s what the execs at Rovio Mobile would very much love to see happen. The game development company (based in Finland, of all places) struck gold a little over […]


Royal Caribbean’s ‘Allure of the Seas’ Lives Up to Its Name with Irresistible Co-Branding

There’s been a lot of talk around here lately about mergers and brands getting friendly with each other. I have also seen this phenomenon in action recently! I just had the pleasure of taking an inaugural cruise aboard Royal Caribbean’s new beauty, Allure of the Seas. While on board, I got a sneak peak of […]

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