All posts in Offline Promotion


Royal Caribbean’s ‘Allure of the Seas’ Lives Up to Its Name with Irresistible Co-Branding

There’s been a lot of talk around here lately about mergers and brands getting friendly with each other. I have also seen this phenomenon in action recently! I just had the pleasure of taking an inaugural cruise aboard Royal Caribbean’s new beauty, Allure of the Seas. While on board, I got a sneak peak of […]


Viral Marketing, Smellvertising, 3D Billboards, and YOU

The way we interact has changed —pure and simple. Human interconnectivity has been redefined in recent years with the continued advancement of mobile technology and the popularization of social network involvement. We’re online all the time and we’re always on the lookout for something new and different. When we don’t get it instantly, we move […]

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