All posts in Offline Promotion


Why a 19th Century Frenchman Makes the Best 21st Century Social Media Campaign

What happens when museums get a new exhibit? The usual: press releases, commercials, a social media announcement, some banners, newspaper ads, and radio spots. And that’s all well and good. But when you have a big exhibit coming to town that’s generated a lot of buzz overseas, a print ad isn’t going to be enough. […]

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