All posts in Online Promotion

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Fan Sites Are Free Promotion: An Interview with Annalisa from J-Bieber.org, a Justin Bieber Fan Site

This series focuses on creators and maintainers of fan sites for the most popular fandoms around. Fan site creators work as unpaid promoters for record labels, movie studios, book publishers, television networks, and more. They often put their own time and money into a marketing campaign for their favorite entertainment with little, if any, recognition […]

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How Product Placement, Social Media, and Fan Engagement Work Magic for ‘American Idol’

The tenth season of American Idol is wrapping up; although it’s mainly about music, there’s a lot you can learn about marketing from the show. For example, there’s product placement, social media, the marketing of the contestants, and of course the word-of-mouth buzz that Idol gets from the ridiculous tryouts in the beginning of the […]

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Fan Sites Are Free Promotion: An Interview with The Hob, a Hunger Games Fan Site

This series focuses on creators and maintainers of fan sites for the most popular fandoms around. Fan site creators work as unpaid promoters for record labels, movie studios, book publishers, television networks, and more. They often put their own time and money into a marketing campaign for their favorite entertainment with little, if any, recognition […]

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