All posts in Online Promotion

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Interview With ‘Free Comic Book Day’ Founder, Joe Fields | Why Freebies Work

“How am I supposed to make money if I’m paying to give something away for free?” That’s the major question most marketing managers run into when they’re deciding whether or not to make custom promotional products part of their advertising campaign. And it’s a fair point. They say you need to spend money to make […]

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Why You Should Stop Stalling and Start Blogging for Your Company

I do a considerable amount of blogging these days, and a majority of it is industry-specific. It isn’t difficult; it’s actually a lot of fun, though it can be somewhat exhaustive. So, today I’d like to take a step back and appraise the art of blogging itself. Specifically, I’d like to examine why company blogs […]

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