All posts in Online Promotion


March 2011 Holidays, Observances, and Awareness Dates: Plan Your Promotions!

Which holidays are in store for you next month? Now you can prepare for March 2011 observances: both common and bizzare. You’ll also see awareness days, weeks, and months on this handy-dandy little chart! Our list isn’t the be-all and end-all of event calendars, but it’s an excellent starting point. If we missed any big […]


Too Legit to Quit: Why the Angry Birds Brand Catapulted to the Top

What was once a care-free way to spend a few spare minutes on a smartphone is about to become a full-blown, cross-market, multimedia sensation. At least, that’s what the execs at Rovio Mobile would very much love to see happen. The game development company (based in Finland, of all places) struck gold a little over […]


CAPTCHA Advertising and Error Message Marketing: Obtrusive or Creative?

I just realized something: the digital world is becoming more and more streamlined every day. It’s no longer just the discombobulated mish-mash of banner advertisements and “hey-look-at-this” pop-ups that it used to be. It’s getting more personal and more direct—the ads are, anyway. We’re approaching a new frontier of creative advertisements, videos, and online services. […]


Viral Marketing, Smellvertising, 3D Billboards, and YOU

The way we interact has changed —pure and simple. Human interconnectivity has been redefined in recent years with the continued advancement of mobile technology and the popularization of social network involvement. We’re online all the time and we’re always on the lookout for something new and different. When we don’t get it instantly, we move […]

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