All posts in Online Promotion

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Why a 19th Century Frenchman Makes the Best 21st Century Social Media Campaign

What happens when museums get a new exhibit? The usual: press releases, commercials, a social media announcement, some banners, newspaper ads, and radio spots. And that’s all well and good. But when you have a big exhibit coming to town that’s generated a lot of buzz overseas, a print ad isn’t going to be enough. […]

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If Offline Marketing is Dead, Then Why Did ‘Arrested Development’ Do So Much of It?

Unless you have been living in a banana stand away from the Internet, then you’ve probably heard that the short-lived but critically-acclaimed series Arrested Development is back. After a seven year hiatus, Netflix created and hosts an exclusive, brand new season of this cult classic. Preceding the Memorial Day weekend debut, the marketing team for […]