All posts in Online Promotion


Top 7 Pinterest Promotions of 2012

Pinterest saw a massive explosion of popularity in 2012. As a result, many brands have flocked to the social media darling. And not only are they curating massive boards of images, they’re reaching out to existing and new customers through creative promotions and giveaways. So if you’re considering running a Pinterest promotion in 2013, let’s […]


Marketing a Fictional Universe: Which TV Shows and Movies Do It Best?

These days, most movies and TV shows sell promo merchandise to fans—T-shirts, coffee mugs, prop replicas, and countless other goodies. But some take that extra step to really immerse their viewers in these fictional universes, often in fun and inventive ways. In-universe marketing can be as elaborate as a full-blown alternate reality game or as […]


Microsoft Surface Marketing: How One Tweet Got Me a Trip to New York City

Thanks to the explosion of social media, tons of brands are bringing contests to Facebook, Twitter, Pinterest, and the like. Thousands of people enter contests by retweeting or pinning things, and it leads to a lot of buzz and exposure for companies. And personally, I’ve entered dozens of social media contests. Best of all, I actually won […]

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