All posts in Personal Branding


White House Marketing: How Campaign Gear Can Decide Our Next President

If corporations = people, then people = corporations (I may be a writer, but I can handle that math). And if people are corporations, then they need fantastic promotional products to expand their brand. With neither presidential candidate holding a statistically significant lead, anything that motivates voting-eligible citizens to go to the polls (more than […]


James Bond: Secret Agent, Ladies’ Man, and Brand Ambassador: Endorsement and Promotion from Fictional Characters

Celebrities inspire feverish obsession, as we learned from examining Steve McQueen’s influence on the fashion industry. Something as simple as which shirt they choose to wear in the morning may make a company millions. Like with Steve, it may be completely unintentional when the fashion industry becomes influenced by his choices, but nonetheless, they are. […]

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