Celebrities, Their Wine, and What You Can Learn from Them
You’ve had a rough day at the office and now you’re home and opening up a bottle of wine. What bottle do you reach for? That pricey Merlot you bought three years ago? Your favorite box of Chardonnay? Well, if you’re looking for some variety, try looking to your favorite celebrity because chances are they have a bottle and style just right for you!
When Mr. Woodson isn’t on the football field protecting Green Bay’s defense, he’s creating and expanding his wine selection so that everyone can have a glass that hopefully “imparts the same feelings of gratitude and contentment that fill his own life.”
- Arnold Palmer (Professional golfer and inventor of the Arnold Palmer lemonade/iced tea drink) – Arnold Palmer wines
Bet you thought this man just created the popular iced tea and lemonade drink! But he’s quite well known in the wine business as well. He partnered with Mike Moone, founder of Luna Vineyards, in 2003 and for the past decade this partnership has been growing. It’s their hope and goal that wine lovers throughout the country will be able to partake in a glass of Arnold Palmer’s wine with family and friends.
- Mike Ditka (All-Around Football guy; player, assistant coach, head coach) – Mike Ditka wines
As a Chicagoan writing this, I had to include “Da Coach” in this list. His wine selection includes: “The Player” merlot, “The Champion” Coach’s Blend, and “The Hall of Famer” chardonnay, which is just amazing. You can’t beat the brand capsule for his wines too, “Raise Your Game!” How’s that for a little encouragement after a long day at the office?
Mario retired from racing at the end of 1994 and since then has turned his attention to wine making in Napa Valley. Just like assembling the best pit crew, he made sure to hire the best team of wine experts he could find to make his wines a favorite of everyone. Two years later in 1996, the Andretti Winery opened up in Napa Valley and along with Bob Pepi, one of the country’s most respected winemakers, his passion for wine is being achieved.
Even though he doesn’t have any wines named after song titles, he takes blending and selecting his wines very seriously, “Blending tastes is a lot like mixing sound – it has to be just right for me.” This strategy must be working because his wines have been named by The Wall Street Journal as a Best Wine in a blind tasting of over 50 celebrity wines. That’s not too shabby of a distinction to have.
Not only did Mr. Matthews establish the winery, but he also designed the building the winery is housed in along with master craftsman William Johnson. The building was designed to have as small an impact as possible on the environment to keep things as organic and eco-friendly as possible. He knows that happy grapes make for excellent wine and that all starts with the environment they’re surrounded by.
When you see Drew’s name, what comes to mind? Well, depends on your age. Some think of her as the curly-haired little sister in E.T. or Josie Geller in Never Been Kissed. Now you can add wine maker to her list of accomplishments.
When asked about her new adventure into the wine business she said, “I just want to do the things that you actually do in life, which is drink wine and play with make-up.” In addition to her wine, she’s also launching an “exclusive cosmetics line custom formulated with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price” which will be found at Walmart. She’s one busy woman, watch out!
When Estevez isn’t acting, he’s pouring his heart and soul into his winery alongside his friend Sonja Magdevski. These two met at the flower shop she was working at when they discovered their mutual love of growing grapes for wine. The rest is history.
You may not see her face as often as you did in the 1980’s, but that doesn’t mean she hasn’t been working. She and a friend, Pat Farrar, started Koala Blue Wines in 1983 to share Australia’s unique images and colors with the rest of the world. World domination is not on their horizon though, they just want to “please a small group of customers” with their wines.
If you’re wishing you had a glass of wine right about now, you’re not alone. But before you run out and buy a bottle, think about how you can apply a few lessons to yourself and your brand:
- Follow Your Passion: Don’t get roped into the everyday routine. If you think you’d really enjoy doing something full time, give it a go! Whether you’re a rough and tough football player during the day, there’s no law that says you can’t crush some grapes to make some hearty and full-bodied wine.
- It’s Good to Try New Things: Whether you throw yourself into a new hobby 100% and quit your day job, or test the waters with it, just go for it! It doesn’t matter if you think you’d like growing and cultivating grapes and in reality it’s not your thing, the important thing is that you tried. Who knows, you’ll maybe find your passion in the process of trial and error.
- Extend your Reach: This doesn’t just apply to yourself personally, but also to your brand. Try breaking into new target markets with your existing products or try something new altogether. You don’t have to spend a lot of money testing the waters, but you never know what you’ll find unless you try.
Trying new things is scary, but along with some liquid courage from your favorite celebrity’s wine you can accomplish anything you set out to do. Make a list, and start crossing off your goals one step at a time!
Do any of these celebrities surprise you that they would have a wine? Any you think you want to try first? What advice do you have for people or brands who want to try new things? Leave a comment and let me know!