Christmas, Come On In!
Welcome to the first point-counterpoint segment of the QLP Bubba blog. I got all in a tizzy, as Grandma might say, when I read Jill’s post bemoaning the early flood of Christmas into the marketplace. This happy little elf is going to tell you all why it’s never too early to start thinking Christmas, and your heart will grow three sizes.
Christmas is all about organization: getting stuff and getting stuff done. Now just because I’m a godless heathen doesn’t mean that I’m purely materialistic when it comes to this fabulous winter holiday. However, that doesn’t mean that you can’t lessen your Yuletide stress by spreading out the panic attacks a little bit.
1) Start early. Plenty of places offer rush shipping down to the last minute, but you’ll also notice those places charge an arm and a leg for it. Giving yourself time to get things in order, shop around for the best deals, and rectify possible snags (usually caused by last minute freak-outs in the first place) can’t be done if you start checking your list in the middle of December. Do we have rush shipping here at QLP? Of course. But we can’t do anything about that impulse you had to imprint “HAPPY HOLIDAYS AND STOP BORROWING MY STAPLER” on three hundred Christmas tree stress balls. If you sign off on it, we print it. Knowing you have time before the deadline is coming to evaluate your message prevents embarrassing promotional snafus. Plus, wouldn’t it make more sense just to imprint staplers with “HAPPY HOLIDAYS” and fix the problem right there?
2) Spread out the financial burden. At the end of the calendar year, companies are often scrambling to make those last few pennies count. Cash you might have socked away earlier for end of the year holiday expenses may be gone or claimed for other functions by time you get around to ordering. By taking care of holiday goods early, you’re not only reducing the expenditures on that particular quarter, but you’re also making sure that the money you have set aside for this particular marketing campaign or reward program is used for exactly that purpose.
3) Unbeatable deals. When do you think that plush Christmas stockings are going to be on sale, December 3rd or July 8th? You can snag awesome deals in the off-season if you keep your eye on price tags and charm your customer service representative a little bit. As long as it’s not food, it’s going to be just as good in December as it was when you ordered it back in July. So think ahead and save some cash.
4) Ease the overall workload. Christmas is our busiest time of year here at QLP, so it’s no surprise that it’s the time we’re working latest, coming in earliest, and eating the most Hot Pockets. Plus, with our short little days, we’re practically working in the dark for a solid three months. By getting winter holiday things done early and eliminating that particular distraction, you’re giving your staff the best environment for productivity.
5) Christmas music is the best thing ever. Seriously. I would listen to it in July if it were socially appropriate. Whether it’s a classic Nat King Cole tune or anything on the delightfully awful 98 Degrees Christmas album. Sample lyrics for “Christmas Wish” are below:
It’s Christmas night / I’m by the fireside / Wishing that you and I / Could share our love one last time / And baby I, I need you near me / Right here with me for eternity (oooooh)
WHOSE HEART DID NOT JUST MELT?
In conclusion, Christmas can come as early as it wants any year, and it’s fine by me.
Already humming along to Carol of the Bells,
An old ‘G’ that’s been working for QLP since it was in Bret’s basement – Jana has been writing since she made up a story about a Jana-Tiger that liked rocky road ice cream and got straight A’s. She enjoys writing about marketing and pop culture, posting a ‘Die Hard’ article as often as she’s allowed. She is inspired by the articles at Cracked and frequently wears a Snuggie in the office. You can also connect with Jana on Google+.