Christmas, Wait Your Turn in Line!
Okay, I’m not trying to use this blog for any personal rants, but there are some marketing strategies that get on my nerves year after year. I understand that Christmas is an important (and a major) holiday, but why does its brightly-colored merchandise have to start creeping into stores at the end of September? Maybe I’m biased because Halloween is my favorite holiday, but it seems like every time I get excited to see pumpkins, ghosts, fall leaves, and those delightful bags of fun-size candy, my “fallthusiasm” is brutally interrupted by shiny Christmas ornaments and jolly Santas. Today I visited my favorite neighborhood retail chain and was psyched to see all of the autumn decorations and to hear all of the spooky noise-making toys…and then I glanced across the aisle and saw decorated Christmas trees and rolls of wrapping paper. No offense, Santa, but you’re not welcome until AT LEAST the middle of November.
Honestly, does Christmas need to take up 5 months or more of the year? I know it’s important to market merchandise, especially around the most crucial spending holiday of the year, but I get so frustrated when I have to hear Christmas carols and look at winter decorations from the end of September until the middle of February. People are still aware of Christmas whether it’s thrown into their faces or not, so what is the point of marketing so early? Especially when perfectly good holidays like Halloween and Thanksgiving get overpowered in the process. It’s a shame that all holidays can’t peacefully coexist without one of them prematurely creeping in to steal the spotlight…
Go ahead, call me a Scrooge or a downer, but my opinion still stands. There should be a time and a place for holiday marketing, and September just isn’t the right time for Christmas. If anything, marketing something too early just makes it lose its impact. I don’t think I could get excited about Halloween if I had to see its merchandise for almost half of the year! But then again, I’m not one who believes that too much of a good thing is wonderful. Too much of a good thing can be just as frustrating…unless, of course, the good thing is Ben & Jerry’s Imagine Whirled Peace ice cream. Now THAT’S a good thing that could never be bad!