Coca-Cola Stays Classic as the Brand Reaches Its 125th Anniversary
If you’re a living human being (which, chances are strong that you are), you’re already very familiar with a product called Coca-Cola. Know why you’re familiar with it? Because it’s 125 years-old, that’s why!
Just yesterday, the Coca-Cola Company celebrated its 125th anniversary (or its “quasquicentennial,” if you will), a milestone that very few companies are skillful enough, savvy enough, or just plain lucky enough to hit. I mean, how many brands out there can say that they’ve been a cultural mainstay for a century and a quarter? Hint: not very many.
Our overlooked tendency to order a large “Coke” instead of a large “soda pop” is testament enough to the brand’s ubiquity. Sure, we’re getting the same beverage either way, but at least we’re adhering to a post-1950s vernacular. Of course, the company’s achievements are slightly more significant than that.
As a business, the Coca-Cola Company seems to have done alright for itself. Their product is sold in more than 200 countries throughout the world and they’ve managed to retain one of the most recognizable insignias in history. Between the vivid red and white coloration and that unmistakable cursive font, it’s hard to imagine a more iconic emblem for a beverage. Coke’s brand image has become an irremovable element of our collective unconscious and a testament to the spirit of modern innovation. Though numerous brands currently share the carbonated beverage market with Coke, few have managed to achieve the same status.
Even more significant is the emotional resonance—fostered by 125 years in the market—that the brand evokes. Coca-Cola is more than just another successful brand entity. It’s been around long enough to become a much-appreciated part of our lives. I often look back on fond memories of how the brand’s early days coincided with my own. Seems like it was only yesterday when my pals and I would stop by Old Man Winterbottom’s general store for some penny candy, a copy of Life Magazine, and of course a tall, frosted bottle of Coke. We’d spend hours on the shop’s front porch in the middle of a humid summer afternoon, playing marbles and dreaming of the day when one of us would muster up the courage to ask out Polly Parker, who we were all sweet on at the time.
Okay, those aren’t really my memories, but I guarantee that at one point or another they belonged to someone. After all, Coca-Cola was around when our great-grandparents were just little tykes dreaming of a better tomorrow. A tomorrow that their grandchildren currently take for granted.
One thing is for sure: Coke is a brand we can always count on having around. There’s little doubt that they’ve at least got another 125 years left in them, and it’s impossible to see that as anything but a good thing. Their competition will come and go, but Coca-Cola will undoubtedly remain classic!
Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.