I’m going to start this blog off with a disclaimer: I absolutely detest Jennifer Lopez. She is a spoiled brat with a sense of entitlement she is neither talented, nor hot enough, to have earned.
That being said, I wasn’t at all surprised when I heard the news about her new commercial for the Fiat 500 (that’s a car) titled “My World.”
“Jenny From the Block” returned to her home, The Bronx, and talks about how life in this rough borough continues to inspire her to “be tougher.” The kids who look up to her run after the car as she passes through, hoping to grab a glimpse of their hero. One problem:
Jennifer Lopez was sitting in a soundstage in Los Angeles the entire time.
The commercial wasn’t a total lie. It really was The Bronx the Fiat was driving through, only Lopez couldn’t be bothered to return home (I guess there’s not a Prada store close enough for her liking). Instead, they hired a look alike to drive the car and spliced in shots of Lopez sitting in the driver’s seat, a green screen behind her to make it look as if she was moving.
We all know commercials blow things out of proportion, but where is the line? I think it needs to be drawn when an over-abundance of exaggerations confuse things like this:
A sweet and heartfelt commercial for Chevy. My first thought: “Wow! That Dad is a pretty good actor. He should be in more stuff.”
Sorry casting agents: he’s not an actor. This commercial is 100% true. This family man, a father of two, got his dream car back and seemingly almost had a heart attack.
You Negative Nancy’s might be thinking the same thing I did, “How did the dad not know? Didn’t the cameras and the microphones give it away?” A bit of a fib, his sons told him they were helping out with a documentary about 3 Generations of the American Family.
Still don’t believe it was true? I don’t blame you. It’s what years of putting up with blatant exaggerations, and dare I say lies from advertisers has led to. We’ve become so sure companies will tell us anything to get our money, that now we just assume we’re being taken.
It’s time advertisers start being held accountable. And it’s happening slowly.
Even T-Swizzle's face is capable of misleading people in ads.
A CoverGirl Ad featuring T-Swizzle (Taylor Swift, for those of you unfamiliar with being “hip”) was recently pulled because her eyelashes had been photoshopped to look fuller and more perfect.
Obviously, pulling the ad wasn’t the company’s own doing; It was called for by the National Advertising Division of the Council of Business Bureaus Claims. As ridiculous as that organization sounds from its name, it’s good to see somebody out there is policing companies.
Now if they can only find a way to get rid of J-Lo…
Have you ever avoided a product because of an advertisement that’s blatantly a lie/exaggeration? Are there any sweet and honest commercials that have stuck with you? Do you know how to defeat J-Lo? Post your thoughts below!
Alex is a video specialist and blogger at Quality Logo Products, putting his media background and screenwriting training to good use. When he's not working, he enjoys tinkering with his fantasy sports lineups, engaging in cheeky shenanigans, and cuddling. He must also get all of his caffeine from pop as he can't stand coffee. You can also connect with Alex on Google+.
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