Are you a fan of science? I know I am, and I love researching new technology that can change the world as we know it for the better. So I wanted to share a new technology with you — which involves converting plastic back into oil — that is becoming very popular in the industrial world (and soon-to-be the consumer world).
Plastic plays a huge role in our society and our everyday lives. Plastic trash pollutes our oceans and washes up on beaches around the world. Plastic from the US and Japan floats in the Pacific Ocean and ends up killing mammals and birds. With the green movement at hand, more and more innovative technology is emerging, from creating a biodegradable plastic out of plant resin to using reclaimed scraps to make into furniture and building supplies. What can we do with all the waste we have, let alone the waste we continue to produce? What about our non-renewable fuel shortage that each day brings us closer and closer to a fuel crisis (much worse than we have already experienced)?
Would you believe me if I said there is now a developing technology that converts plastic back into the oil it came from? Meet the Blest conversion machine. The technology was developed in Japan and is capable of converting a kilogram of used plastic into a liter of oil by using a mere kilowatt-hour of energy!
It is not a secret that the carbon foot print left by plastics is devastating to the environment and to us. It’s wonderful that we try to reduce the amount of plastic via reusable shopping totes or tumblers (which does help), but it’s also good to use renewable resources like bamboo for housewares and natural fibers for material.
So, what do we do with all the accumulated plastic that the world has already used? That very question was pondered by an exceptionally innovative man by the name of Akinori Ito, of the Blest Corporation. He invented a home plastic conversion machine, as you can see in this video:
Ito’s fear of the decreasing amount of space and increasing amount of waste and pollution made him realize that something had to be done. This conversion machine is even able to further process the oil it makes into every kind of oil we use in modern society, such gasoline, diesel, and kerosene! I don’t know about you, but I feel the green guilt every time someone hands me Styrofoam box or cup, which has been a useless and unrecyclable substance until now. This conversion machine, when used properly, can convert polyethylene, polystyrene and polypropylene, PP, PE, and PS plastics. Not too shabby!
That being said, there’s another question that comes to mind. Is the conversion process dangerous to the environment?Ito says that “there is no toxic substance produced and any residue can be disposed of with regular burnable garbage.” The Blest Corporation also maintains that the conversion machine has an off-gas filter that disintegrates dangerous gases like methane, ethane, propane, and butane into water and carbon. Amazing, right? Although burning oil is an environmental factor, Akinori Ito further claims that 1 kg of plastic can be transformed into 3 kg of CO2 with his machine, which means that plastic could be returned to oil by using electricity and heat; this could potentially reduce up to 80% of CO2 emissions!
Unfortunately though, you’ll have to hold your horses if you’d like to use this remarkable machine in your home. It is not available for consumer use at the present moment, but the Blest Corporation has created some of these machines for industrial use. It is only a matter of time before this movement really catches on and people realize how efficient and amazing this invention would be, especially as an answer to our current non-renewable resource and pollution problem. It is a small step toward a worthy cause, saving your world! Ito travels all around the world to 3rd-world countries to educate and demonstrate how they can make a difference. Now if that’s not marketing innovation, I don’t know what is!
Quick takeaways from Blest and Akinori Ito:
Innovate, innovate, innovate. Blest wouldn’t have a conversion machine if they hadn’t done everything in their power to expand upon available technology. Learn from failed attempts and keep perfecting your product until you get the results you want.
Think ahead and consider possible outcomes. Converting plastic waste into oil is no small feat, especially when there is so much red tape with existing environmental concerns. Blest and Ito took these factors into consideration when they started creating their machine, and you should do the same with your new business or invention.
Take your product directly to potential users and show them why it’s valuable. As you saw in the video, Ito isn’t afraid to give people a demonstration of his product. SHOW users why they should care instead of just telling them in a press release. Direct marketing is often more effective than any other medium!
Want to know more about this conversion machine? The Blest Corporation is always excited to hear from the public, so visit their website and see for yourself all the marvelous things this corporation is bringing to the world.
Can you imagine a world where fuel, solar, and wind energy can all exist in harmony? What about reducing the size of our bloated landfills and the amount of waste we produce all because powering homes or cars requires it? What do you think?
Serenity is on the support staff for Quality Logo Products. Cynical and straight to the point, this no-nonsense gal is loveable and passionate about her various nerdy interests. When she is not geeking out about music, British television, and politics she is usually doodling her troubles away! Her artistic abilities are often commissioned for internal and external QLP promotional materials. You can also connect with Serenity on Google+.