Crowdsourcing to Create and Promote: Why the Vaccines Get it Right!
Like the idea of interacting with supporters via social media? Like to hear about crowdsourcing done right? So does the English indie rock group the Vaccines. In fact, they like it so much that they’ve let their biggest supporters – the fans – contribute to their latest music video.
It's nice to have a "crowd" worth "sourcing"!
Knowing that promoting themselves more memorably would mean getting their fans directly involved in their next endeavor, the Vaccines deciding to leverage the untapped potential of their social media following. The band asked fans to submit photos of festival and concert experiences so that they could use the images in the video for their upcoming single, “Wetsuit.” They requested that the photos be taken using Instagram (the photo-sharing app for iPhone) and tagged using #VACCINESVIDEO.
As the group put it, they needed images of “bands, tents, fields, mud, thrills, spills, the lot!” And, well, that’s exactly what the fans delivered!
The video – a nostalgic, sentimental tribute to the communal experience of music – benefits greatly from the images submitted:
As a creative endeavor, crowdsourcing can be a great way to gather huge amounts of artistic input for the sake of the end product. With that said, it looks like the “Wetsuit” video can be considered one of the better examples of the practice.
All about the fans!
Says the band about connecting with fans:
“We like sharing music with them, meeting them, interacting with them, as most bands do. So this felt like the ultimate interaction.”
Considering that they’ve been so outspoken about their love for the fans, their approach for the video seems fitting. The Vaccines have obviously done well to use crowdsourcing as both a means of creative expression and creative outreach. They fashioned a unique video and were able to collaborate with their fans in the process. Talk about a win-win!
Is the Vaccines’ latest video an example of crowdsourcing done right? Should more bands opt to network with their fans in a creative manner? If so, how so?