Challenge: Silk Soymilk had an existing book of printed coupons that they wanted to use in a promotion.
Idea: Instead of using one of our patented Compressed T-Shirt shapes, Quality Logo Products developed a custom shape mold that fit both the shape and size of the client’s existing coupon literature. Additionally, the Compressted T-shirt was designed to resemble a carton of the Silk Soymilk product.
Result: This idea worked perfectly. In addition to the unique look of the Compressed T-shirt, the coupon book insert was used as an added incentive to drive future purchasing of Silk Soymilk products. The end result was a healthy combination of both form and function, providing our client with an integrated marketing solution that worked and felt good.
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