Challenge:
Silk Soymilk had an existing book of printed coupons that they wanted to use in a promotion.
Idea:
Instead of using one of our patented Compressed T-Shirt shapes, Quality Logo Products developed a custom shape mold that fit both the shape and size of the client’s existing coupon literature. Additionally, the Compressted T-shirt was designed to resemble a carton of the Silk Soymilk product.
Result:
This idea worked perfectly. In addition to the unique look of the Compressed T-shirt, the coupon book insert was used as an added incentive to drive future purchasing of Silk Soymilk products. The end result was a healthy combination of both form and function, providing our client with an integrated marketing solution that worked and felt good.
Article by Admin
Who is the Quality Logo Products Admin? Why is he or she so mysterious? And what makes that brain tick? These are all questions that will be answered in due time, my pretties...keep reading the QLP Blog and you'll never go hungry for information again!
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