Silk Soymilk had an existing book of printed coupons that they wanted to use in a promotion.
Instead of using one of our patented Compressed T-Shirt shapes, Quality Logo Products developed a custom shape mold that fit both the shape and size of the client’s existing coupon literature. Additionally, the Compressted T-shirt was designed to resemble a carton of the Silk Soymilk product.
This idea worked perfectly. In addition to the unique look of the Compressed T-shirt, the coupon book insert was used as an added incentive to drive future purchasing of Silk Soymilk products. The end result was a healthy combination of both form and function, providing our client with an integrated marketing solution that worked and felt good.