OVERVIEW: A small bakery wanted to place inexpensive items imprinted with an advertisement and location information on their counters for patrons to take away. They determined a magnet would be the most desirable solution because it is cost-effective, can be used universally by everyone, and allows for creativity. The bakery created two different magnets. Using a 4-color process imprint, the stock circle shape magnet and the bandage shape magnet, the magnets resembled a bagel and a baguette.
DISTRIBUTION: Placed on bakery counters as a giveaway.
OUTCOME: The bakery continues to order magnets quarterly with updated shapes and artwork advertising new items.
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