Dear Retailers, Do You Want My Money or Not?
Dear Retailers (you know who you are),
Why do you have to make shopping difficult?
I’ve decided I want to give you my hard-earned money (which, if you knew me, you’d understand is not easy for me in the first place). Despite my typical immunity to advertising, yours hooked me. Despite your prices, the merchandise is too good to pass up. So why-oh-why do you seem hellbent on making this near impossible sometimes?
There is a grocery store pretty much right next to my house. It’s about as convenient as can be, but I won’t shop there. Why? There are no self-checkouts and the “express” lanes take an eternity to get through. I’ll drive further to get to the store where I can check out of with almost no wait.
There is another grocery store that, after 8:00 or 9:00 PM, is ONLY self-checkout. Do you have any idea how ridiculous I feel trying to check out a whole cart of groceries and stacking them so they fit in the little weight-sensitive bagging area?
There is one store in particular (that my wife frequents) that I can’t even bear to stand in. I believe the thermostat is set to “Hell.” I physically cannot wait for a slow-moving line here. I figured they would want to keep people in, not push them out!
Plus, even the supposedly simplest of transactions – the drive thru – can be disaster. I’ve been left with money in-hand for what seems like forever while the person behind the window completely ignores me. There have been times I’ve been close to driving off.
Under normal circumstances, I consider myself to be a patient person. If a store or a restaurant is bustling, then I can understand waiting. But when you don’t meet me halfway with some reasonable conveniences, then I am just going to find somewhere else to go. There is no reason I should have to wait ten minutes to buy milk because the person in front of me can’t figure out how to use their coupon – especially when there’s maybe four other people in the store.
I think this is hard for you to understand, but the sale is not complete until you have my money. Online companies understand this and make checkout a breeze. Why don’t you? I’ve put products back on the shelves because sometimes you can’t make it anything less than miserable for me to give you my money. And I’ll do it again if you don’t change your ways…
A Frustrated Consumer