Walt Disney World: Entertaining and Delighting an Audience
If you’ve read my last blog post about Disney, then you know I loved taking a trip to Walt Disney World last year. What I failed to mention there, though, is the entertainment value of each of their parks.
Disney’s parks are so thrilling — there is something exciting at every single one of them. I also realized that there are a bunch of promo items that would come in handy when taking a trip to Disney World; so while I break down the appeal of each park, I will mention which promo item will be the most appropriate for that experience. Sound good?
The Magic Kingdom:
The Magic Kingdom
The Magic Kingdom is the oldest park at Disney World, but it hasn’t lost any of its appeal over the years. It’s still as unique and inviting as ever! It is definitely geared more toward children, but parents will love seeing their children happy while they’re there. From Cinderella’s Castle to rides that go along with popular Disney movies, kids just cannot get enough. There are parades and small shows put on as well.
However, one of the coolest things about this classic park is the star power; this is where guests can find and meet their favorite Disney characters!
Must-Have Promo Item for Magic Kingdom: A notebook with a pen. The children love standing in line and waiting to get the characters’ autographs, so keeping them organized in one journal will really make them happy!
Animal Kingdom is the newest park, and it attracts guests of all ages and genders. It is full of wild animals (guests can even pet some of them), and much of its decor involves Disney movies that feature animals. There are many rides to experience and there are also walks and hikes you can go on with an Animal Kingdom employee — they will show you a huge variety of animals that you never thought you would get to see. They also have performances about animals, and one that shows nearly 20 species of birds!
Must-Have Promo Item for Animal Kingdom: Hand Sanitizer. On a trip where you get to see and touch animals, it’s a good idea to stay as germ-free as possible. Even though Disney is known for being a clean park, you never really know what germs you are collecting when it comes to wild animals! Hand sanitizer would come in handy for parents who worry a lot.
Hollywood Studios is one of my favorite places at Walt Disney World. Its attractions entertain both children and adults (although, be warned, because some of the rides you will find here are kind of intense). Adults will have a blast on thrill rides like the Aerosmith ride — that one will take your breath away. However, Disney still markets to a big demographic at this park by offering numerous shows and audience-participation performances, some that you have to pay for and others that you can enjoy for free. There are Broadway-style musicals, stunt performances, and visually-interesting parades. They also have rides that show interesting points of the Disney movie-making industry.
Must-Have Promo Item for Hollywood Studios: Candy Packets. Everyone likes sweets, especially while watching a movie or show. Pass these out to family and friends so they have something to snack on during the performance. After a day of walking around among the chaos, relaxing and snacking will make the Disney guests happy!
Epcot is probably the most interesting park Disney has. I feel like this park is geared to adults, but children won’t be bored here either! The World Showcase is the coolest offering at Epcot. They have 11 different countries around this park that show off their culture characteristics. These 11 countries include: Mexico, Norway, China, Germany, Italy, United States, Japan, Morocco, France, United Kingdom, and Canada. At each of these different countries, guests will learn about diverse cultures and explore. Guests can try food from each of these countries, and of-age patrons can also try the signature alcoholic beverage (each country has their own beer and a unique drink of their own). This is another time where handing out the notebook with a pen may be beneficial, because some people might want to jot down some of the amazing recipes.
Each of the different countries also has their own shops, where visitors can buy souvenirs to remember this part of the trip. Epcot has a few exciting rides to go on as well, and small live performances are scattered throughout.
Must-Have Promo Item for Epcot: For guests leaving the park, Tylenol Pocket Packs are the way to go. After trying various kinds of alcohol and food, as well as going on rides, some guests may have a bit of a headache or stomach ache.
There are many other promo items that would come in handy for a Disney trip in general: If it looks like it will rain, don’t forget an umbrella or poncho. Or, if it is going to be really sunny outside, make sure you’re safe with some sunblock (or maybe a sunblock attached to a carabiner). Key chains, picture frames, and magnets are inexpensive products that’ll help you remember the amazing trip.
Regardless of your age, gender, or interests, there’s plenty to do at Walt Disney World. Brands rarely entertain audiences as well as Disney does, so take a page or two from their book if you need to mix up the way you market to customers!
What’s your favorite WDW park? Have you been to any of the countries at Epcot? How else does Disney attract and entertain guests?