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Don’t Stop Believing in Marketing!

Everyone knows that the economy is less than desirable right now, and the sales of many companies are suffering as a result of cash-strapped consumers. Unfortunately, when monetary flow is low, many business owners decide to slash marketing dollars in hopes of freeing funds. Kind of like hoping that good website design will bring traffic to your site.

Cutting advertising budgets is a common mistake that business owners tend to make in a recession or in a slow time, but it’s a mistake that potentially brings about disastrous results! Here’s why:

When you stop advertising, your customers and potential customers are more likely to forget about you.

This may not be true with mega-chains like McDonald’s or Walgreens, but it’s true if you’re a small business! Think about it for a second; if your company is established in a heavily-populated area, then chances are good that you face some sort of competition. Do you really want to give your rivals an edge by ceasing to inform customers of your presence? Even if you are the only business that sells a particular product or service in your community, it’s still important to advertise so that people know you’re still open for business!

When you inform customers of hot deals in a tough time, you increase your chances of making a sale!

I don’t know about you, but if I were looking for a particular product…like pizza, for instance…but I didn’t have much money to spend on dinner, then I’d search for the pizza place with the best deals! Even a coupon for a few bucks off an order is SOMETHING, and it doesn’t cost much to place an ad in the paper where people can see it. Advertising in harsh economic times boosts the likelihood of making a sale, no matter how small.

When you implement cost-effective advertising, like personalized products for giveaways, you are rewarding your customers without spending a fortune.

There are thousands of promotional items that you can customize without spending thousands of dollars! Personalized pens, custom calendars, and even imprinted refrigerator magnets all remind customers of your products and services, and you can get them for next to nothing. Will customized merchandise single-handedly save your business from going into the toilet? No, but it definitely couldn’t hurt your chances of getting people to buy from your company – and when your contact information is so easy for them to find, how could they resist?

Don’t stop believing in marketing when you’re forced to tighten that financial belt! Talk to a promotional products expert at Quality Logo Products and find out which personalized items may work best for your budget. We have an enormous selection of inexpensive products for imprint with your logo! Thanks for reading our blog, and don’t hesitate to contact us if you have any questions about promotional items!



Jill Tooley

Jill has been obsessed with words since her fingers could turn the pages of a book. She’s a hopeless bibliophile who recently purchased a Kindle after almost 6 years of radical opposition, and she loves stumbling upon new music on Pandora. Random interests include (but are not limited to) bookstores, movie memorabilia, and adorable rodents. Jill writes for the QLP blog and assists with the company’s social media accounts. You can connect with Jill on Google+.

Comments

  1. John Buxton

    Your ideas are well thought out and proven to work. A well written and timely article.

    Thank you,
    John Buxton

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