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An Effective and Affordable Promotion That Lasts

Recently my fiancée received an acrylic, BPA-free Spirit Tumbler as a promotional giveaway. She loves the thing so much that she uses it every single day! Apparently having the reusable straw is a huge selling point for her because she prefers to drink through a straw, and having the reusable kind is more affordable than buying packages of disposable straws and it’s environmentally friendly. Her Spirit Tumbler looks comparable to the plastic cups you get your iced coffee in from McDonalds or Dunkin Donuts. The cool thing about this is that it’s reusable, and it doesn’t say McDonalds or Dunkin Donuts on it; they’re customizable with your company logo.

This got me thinking about how effective the product is in promoting that company’s logo. She has this thing with her everywhere she goes. She takes it shopping, takes it with to work in the field, uses it when company’s over, and so on. What do people think when they see this?

In order to understand the effect these cups have as a promotion, I tried to imagine seeing a stranger drinking from one of them in public. I realized that if I see a plastic drink cup, similar to that of a fast-food restaurant, I’m likely to look at the imprint to see where that person went to eat. This seems like a strange and nosey thing to do, but upon asking around I found a lot of people do this. In order to know what to buy, what to wear and even what to eat, we need to know what others are buying, wearing and eating. Think of the catchphrase, “keeping up with the Joneses.”

Spirit Tumbler

I love this reusable cup!

So when looking to see where their drink came from, you see an unexpected imprint. It’s not the fast food logo you expected to see, but rather a logo for an insurance company or a dry-cleaning service. This leads you to think further about why a dry-cleaning company’s logo would be on a drink cup. By thinking more about it, you’re then thinking more about that company. You become curious about the company, and perhaps even look them up online to find out where these cups come from. You may even end up driving to their place of business and inquiring about it, if you’re that fixated on the idea.

Whether you shrug it off a minute later, or obsess over it to the point of personally inquiring about it, you do think more about that business. The fact that people in general love straws makes this product very likable and reusable. It’s something people really do take everywhere, and something people carry in their hand and often times near their face. Its placement is ideal for catching others’ attention!

I would definitely recommend this as a top promotional product, and would suggest choosing clear, because it looks more like a fast-food cup – making it more effective. I couldn’t help but blog about these Spirit Tumblers after noticing how much my fiancée loves hers, and the attention the cup receives is incredible.

If you have a Spirit Tumbler, and would like to share your experience, please feel free to reply. This product is still relatively new, but seems to be growing in popularity very quickly. I would be interested in hearing from you!



Bubba

Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on

Comments

  1. Scooby DOO!

    Those cups are one of the best inventions since sliced bread. The funny thing is, why weren’t these made when the green screen gameboy’s were out? Sometimes going back the basics is far better than over-done, frilly products. Nice article!

  2. QLP Jill

    Oh, I’m SO guilty when it comes to peeking at people’s drink cups! I don’t know why, but I automatically look at the logo on a drink cup to see where that person went to eat. Maybe it’s because I like to scope out new restaurants, or maybe it’s just because I’m a weirdo! At any rate, I really like these cups and I’ve seen a rash of people walking around with them lately. I LOVE the fuschia and aqua colored Spirit Tumblers – they’re so bright and eye-catching!

  3. PMO

    I use my acrylic tumbler every single day. Definitely a highly recommended, highly useable promotional item.

  4. skelly

    Being the coffee addict that I am, I know that Starbucks recently added this cup with their logo on it to their line of merchandise. And guess what – it was so popular they sold out within a week! I’ve been trying to get my hands on one for a while now but no luck :(

    And don’t forget there’s the winter alternative too. The I’m A Paper Cup Not Tumbler is a great option for a reusable cup for hot beverages!

  5. Mr. Coffee

    These cups are so popular with customers right now it’s not even funny. They work great for both warm and cold drinks.

    For once I agree with Derek… People always look at food packaging to see from where the product was purchased. One reason why product packaging as a form of branding is VERY important.

    But since these cups are so universally known or associated with premium coffee providers, you can piggy back on their brand notoriety by mimicking a product that is most often associated with big coffee.

    I have to admit, when I see a cup like this, especially the clear color, I immediately assume Starbucks, but now you can get that same “oooh” and “ahh” effect for your company brand, logo, or slogan while also being mindful of the environment!

  6. QLP Kid

    I love those cups!

  7. Jana

    Good call on the checking the logo thing. I didn’t realize that I did the same thing. It’s amazing; I’ve been working in the promotional products arena for almost five years now, and I still get sucked into the same tactics!

  8. kathy

    I am opening a yoga studio in a couple weeks and am interested in having these tumblers in the studio for sale with our logo on it. Can i get a wholesale account with you and What is the cost breakdown for these. And the time-turnaround. Id appreciate any information. thanks much

    • Jill Tooley

      Hi, Kathy! Congratulations on your yoga studio! How exciting. Ian, one of our customer service reps, is going to email you with some more detailed information on the Spirit Tumblers. He’ll take excellent care of you and he’ll also be able to answer any questions you may have on pricing! Good luck with your grand opening! :D

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