An Effective and Affordable Promotion That Lasts
Recently my fiancée received an acrylic, BPA-free Spirit Tumbler as a promotional giveaway. She loves the thing so much that she uses it every single day! Apparently having the reusable straw is a huge selling point for her because she prefers to drink through a straw, and having the reusable kind is more affordable than buying packages of disposable straws and it’s environmentally friendly. Her Spirit Tumbler looks comparable to the plastic cups you get your iced coffee in from McDonalds or Dunkin Donuts. The cool thing about this is that it’s reusable, and it doesn’t say McDonalds or Dunkin Donuts on it; they’re customizable with your company logo.
This got me thinking about how effective the product is in promoting that company’s logo. She has this thing with her everywhere she goes. She takes it shopping, takes it with to work in the field, uses it when company’s over, and so on. What do people think when they see this?
In order to understand the effect these cups have as a promotion, I tried to imagine seeing a stranger drinking from one of them in public. I realized that if I see a plastic drink cup, similar to that of a fast-food restaurant, I’m likely to look at the imprint to see where that person went to eat. This seems like a strange and nosey thing to do, but upon asking around I found a lot of people do this. In order to know what to buy, what to wear and even what to eat, we need to know what others are buying, wearing and eating. Think of the catchphrase, “keeping up with the Joneses.”
I love this reusable cup!
So when looking to see where their drink came from, you see an unexpected imprint. It’s not the fast food logo you expected to see, but rather a logo for an insurance company or a dry-cleaning service. This leads you to think further about why a dry-cleaning company’s logo would be on a drink cup. By thinking more about it, you’re then thinking more about that company. You become curious about the company, and perhaps even look them up online to find out where these cups come from. You may even end up driving to their place of business and inquiring about it, if you’re that fixated on the idea.
Whether you shrug it off a minute later, or obsess over it to the point of personally inquiring about it, you do think more about that business. The fact that people in general love straws makes this product very likable and reusable. It’s something people really do take everywhere, and something people carry in their hand and often times near their face. Its placement is ideal for catching others’ attention!
I would definitely recommend this as a top promotional product, and would suggest choosing clear, because it looks more like a fast-food cup – making it more effective. I couldn’t help but blog about these Spirit Tumblers after noticing how much my fiancée loves hers, and the attention the cup receives is incredible.
If you have a Spirit Tumbler, and would like to share your experience, please feel free to reply. This product is still relatively new, but seems to be growing in popularity very quickly. I would be interested in hearing from you!