Sorry to see you go, Tangerine Tango, but it’s a new year. And you know what that means – it’s time for a new Pantone color of the year.
Say hello to PANTONE 17-5641 Emerald. This gorgeous, rich green color was prominent in the Spring 2013 fashion report and was chosen because it’s a “lively, radiant, lush green” and it’s “a color of elegance and beauty that enhances our sense of well-being, balance and harmony.”
After a warm orange hue last year, the deep green marks a dynamic change. I’m not even that partial to green, but this is a striking hue that can add some excellent pop to your home décor, wardrobe, or marketing materials.
The press release from Pantone has this to say:
Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.
Growth, renewal, and prosperity sound like things everyone could use right now.
And according to Scott Drummond, a partner at strategic brand and marketing consultancy Prophet, marketers should take note. Why?
There’s a strong correlation between the choice of an ‘it’ color and the momentum that is building already in the marketplace…
This means that people will be seeking out this trendy color and that you have some serious opportunities to draw attention to your brand!
While you’re not going to want to change everything about your logo and web design (unless it’s time for a change), you might want to add this rich green into your banner or print ads this year.
Even easier? Work a little Emerald into your promotional items this year!
Do you already have green as one of your company colors? Then it shouldn’t be too hard for you to do a little logo tweak for the year.
Just look at how well Emerald mixes with other colors! It looks fantastic paired with white or black, and it really pops on lighter colors, too. Please note that none of these pictures are to scale, and that any imprint would look much cleaner and crisper on an actual product.
No green in your company logo? No problem. You can always add a little Emerald text to your imprint or pick out an Emerald product to hold your current logo.
However you want to use Emerald, one of our Quality Logo Products representatives is here to help. If you’re going to use Emerald as your imprint color, you will have to pay small color matching fee, but it’s absolutely worth it to make sure you have the right color.
Get your 2013 promotions off on the right foot with some Emerald shimmer. Don’t hesitate to reach out to us via phone (866-312-5646), via email (info@qualitylogoproducts.com), via our live chat, or via the comments section below.
Are you pleased with the Pantone 2013 color of the year? Would you have preferred a different color? Thinking about using Emerald in your marketing materials next year?
Article by Mandy Kilinskis
Mandy is proud to be a part of QLP’s content team. A self-professed nerd, her interests include video games, sitcoms, superhero movies, iPods and iPhones but never Macs, and shockingly, writing. Her claims to fame are: owning over forty pairs of Chuck Taylor All Stars, offering spot-on coffee advice, and knowing an unbelievable amount of Disney Princess facts. You can also connect with Mandy on Google+ or Twitter.
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Love it!!!
Yay! Me too! I think it’s a very handsome shade of green.
I feel like this color and the color last year, tangerine tango, take up almost half of my closet. I am absolutely obsessed with these two colors. Great post Mandy!
Thanks, Jaimie!
And it sounds like you know exactly what colors are in style. Let us know what makes up half of your closet next year and we can see if it’s Pantone’s color next year.
I’m not all too surprised by it, as this one’s got a little more staying power than some of the previous “colors of the year.” I’ll always remember the times I went to the Chicago Auto Show as a kid…you’d see a car in a new color, and – like gangbusters – every last manufacturer would make damn sure they were offering their cars in that color, too. The powder-blue that had a resurgance with the faux-retro designs? Cool. The rust-orange/copper? Cool, if you like driving a giant penny on four wheels. Well, can’t all be winners.
We’ll see how emerald fares!
I think you’re right about the staying power – Emerald is definitely more subdued than Honeysuckle or Tangerine Tango. It’s a bold, rich color that people probably don’t mind having on a car that they’re going to own for multiple years.
Obviously I’m biased when it comes to green cars, but hey, no helping that.
I may be boring, but I’m still a fan of imprinting white on dark items and black on light items!
There’s nothing wrong with the classics!
We are ahead of the curve with our winter shirts!
We definitely are!
I think it’s neat how much thought Pantone really puts into their “color of the year.” At least going by the press releases, they really consider not just how the color looks, but what it symbolizes and what kind of statement that color makes: from the “serenity” and “escape” of turquoise to the “energy” and “vigor” of Honeysuckle to the “regeneration” and “prosperity” of emerald. The color doesn’t just necessarily dictate the styles, but the ideas behind those styles and the statements they’re trying to make. At least in theory. Heh, or maybe we’re just putting too much thought into this. In the end, whatever it’s trying to say, it’s still a nice color, and it looks like it’d make for some great promotional items. Great post, Mandy!
I don’t think that you’re over-analyzing it. I’m pretty sure that Pantone spends a ton of time analyzing their colors. After all, they didn’t become the leading authority in color just by winging it!
Ooh pretty! So 2013 will be rocking the Wizard of Oz theme then?
It’s a very lovely color, though. Admittedly, I may be a bit biased, seeing as emerald is my birthstone …
Great post, Mandy, and lots of good ideas for incorporating the color into branding and promo products!
Isn’t there a Wizard of Oz movie coming out in 2013? The timing just seems too perfect…
Wow soon you are going to be the color wiz kid. Dang Rachel Stole my thunder I! I was going to say, I bet OZ is celebrating being the most trendy city! ;P
Let’s hope! I’ve always dreamed about being a color wiz kid. And the similar comment just means that great minds think alike!
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