Meet Emerald: Pantone Color of 2013
Sorry to see you go, Tangerine Tango, but it’s a new year. And you know what that means – it’s time for a new Pantone color of the year.
Say hello to PANTONE 17-5641 Emerald. This gorgeous, rich green color was prominent in the Spring 2013 fashion report and was chosen because it’s a “lively, radiant, lush green” and it’s “a color of elegance and beauty that enhances our sense of well-being, balance and harmony.”
After a warm orange hue last year, the deep green marks a dynamic change. I’m not even that partial to green, but this is a striking hue that can add some excellent pop to your home décor, wardrobe, or marketing materials.
The press release from Pantone has this to say:
Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.
Growth, renewal, and prosperity sound like things everyone could use right now.
And according to Scott Drummond, a partner at strategic brand and marketing consultancy Prophet, marketers should take note. Why?
There’s a strong correlation between the choice of an ‘it’ color and the momentum that is building already in the marketplace…
This means that people will be seeking out this trendy color and that you have some serious opportunities to draw attention to your brand!
While you’re not going to want to change everything about your logo and web design (unless it’s time for a change), you might want to add this rich green into your banner or print ads this year.
Even easier? Work a little Emerald into your promotional items this year!
Do you already have green as one of your company colors? Then it shouldn’t be too hard for you to do a little logo tweak for the year.
Just look at how well Emerald mixes with other colors! It looks fantastic paired with white or black, and it really pops on lighter colors, too. Please note that none of these pictures are to scale, and that any imprint would look much cleaner and crisper on an actual product.
No green in your company logo? No problem. You can always add a little Emerald text to your imprint or pick out an Emerald product to hold your current logo.
However you want to use Emerald, one of our Quality Logo Products representatives is here to help. If you’re going to use Emerald as your imprint color, you will have to pay small color matching fee, but it’s absolutely worth it to make sure you have the right color.
Get your 2013 promotions off on the right foot with some Emerald shimmer. Don’t hesitate to reach out to us via phone (866-312-5646), via email (firstname.lastname@example.org), via our live chat, or via the comments section below.
Are you pleased with the Pantone 2013 color of the year? Would you have preferred a different color? Thinking about using Emerald in your marketing materials next year?