Are Enhanced Ads a Misuse of Photoshop?
While YouTubing (I’m not sure if that is a word) recently, I ran across a two part video that shocked the hell out of me. The videos, “The Photoshop Effect” and “The Photoshop Effect 2: Controversy,” depict a young woman as she gets a series of pictures taken for a Photoshop demonstration. After taking the photos, the photographer (who is also the digital artist) gives her a walkthrough of how celebrity pictures are manipulated and altered before they’re published. He tells her that most superstars have their own graphic designers who spend their time smoothing, erasing, and editing their photos until there isn’t as much as a speck of imperfection visible to consumers.
We all know that there is a lot of hot air being blown at us from advertisers, but how far do they really go? Take a look!
These videos made me think: is it really appropriate that there are no disclosures on photos that are extremely edited? In most cases, these “perfect” photos are setting unrealistic goals that most people will never be able to reach. It would already be hard enough to look like a movie star without Photoshop but it’s downright impossible when the images you compare yourself to are digitally enhanced to this extent! The sad thing is that most people have no idea how much celebrity photos are manipulated before publication, so they could go on forever thinking that they should compare themselves to the images they see in magazines and online.
Some opposers feel that Photoshop should be banned because of this. While I don’t feel it would be effective or possible to ban Photoshop, I do agree that there should be some sort of disclosure saying that the image has been digitally altered.
What do you think? Did you know that celeb photos are altered this drastically?
The QLP Kid, or "Shorty" as he's known around the office, has never been much for long-winded posts or cryptic language. Straightforward and simple is the name of his blogging game, and he's particularly fond of topics that relate to entrepreneurship and business. On a more personal note, cereal is the QLP Kid's favorite food and he doesn't care who knows it.