Getting a Handle on the Ergonomics of Coffee Mug Design
Few personalized products are as frequently used, widely fitting, and universally loved as custom coffee mugs. In fact, 83% of Americans adults drink coffee, up from 78% in 2012, and 12% of American homes have single cup brewers.
There’s no doubt then that investing in personalized mugs can help you access a huge demographic with guaranteed daily brand impressions. In fact, mugs are consistently in our top five selling items every year, so apparently, the secret is out.
Since everyone is already on the mug bandwagon, how can you set your company’s promotional product apart from the others? You can pore over the imprint and obsess over the capacity, but what you’re really missing out on is capitalizing on the handle of your customized mug.
First, what are the different handle types?
Why does choosing a particular mug handle matter?
At the end of the day, a custom mug is a custom mug. But in some very specific circumstances, you may be able to select a mug handle to maximize your marketing dollar with a clever design or you can cater to specialized needs for a particular demographic.
Double Down on Design
For an excellent example of creative design, Firebox offers the UNT mug with a C-handle. Warning: The link will redirect you to content that may be offensive and is certainly hilarious. If your company begins with a C and you choose a mug with a handle color different from the body of the mug (such as our Majestic Mug or Java Stripe Mug), you could find yourself with a creative gift that maximizes your imprint area with a memorable design while providing a functional and frequently-used promotional gift.
The Perfect Fit
As stated above, the D handle and open handle mugs provide the greatest control and would be great for gifts targeting children or people with hand and/or arm weakness (e.g., physical therapy clients, rehabilitation outpatients, hospital inpatients). In fact, the DUO cup holder has been promoted by resources helping those with disabilities as an excellent way to adapt the more traditional C-handle mugs to a more comfortable and controlled grip.
Are there any other handle styles?
Other creative mug designs include the Spine Mug, perfect for doctors and chiropractors, or the Triple Handle Mug, which is great for celebrating third anniversaries or other 3-related events or achievements. The Aztec Spooner Mug includes a slot for a spoon right in the handle, perfect for hot cocoa enthusiasts or those who like soup on the go.
And although we don’t sell it, I gotta put the Brass Knuckles Mug out there. I’ve seen people get a little crazy before their first cup of coffee, and it’s not pretty. Best to be prepared.
How have you considered incorporating mugs into your promotional line-up? How does your newfound knowledge of mug handles shape your perspective of using custom mugs? Sound off in the comments below!
Until next time, keep expanding your brand!
An old ‘G’ that’s been working for QLP since it was in Bret’s basement – Jana has been writing since she made up a story about a Jana-Tiger that liked rocky road ice cream and got straight A’s. She enjoys writing about marketing and pop culture, posting a ‘Die Hard’ article as often as she’s allowed. She is inspired by the articles at Cracked and frequently wears a Snuggie in the office. You can also connect with Jana on Google+.