How to Fail at Pinterest in 7 Quick Steps
In this social media age, it’s easy to discover the latest and greatest site, create a profile for it, and then get bored with it in 2 weeks and forget to do anything with it. It’s okay; everyone has a site like this in their lives.
If you’re having trouble connecting on Pinterest and struggling to get motivated enough to keep up with it, then maybe it’s time to change your approach. I’m not an expert, but I do enjoy pinning things and seeing what my followers have to share on this site.
If you want to fail at Pinterest, then by all means follow these tips to the letter and you won’t have to worry about needing to visit this site ever again!
Fear for your life and freak out while using Pinterest: Just typing that sounds ridiculous, as I’m sure reading it does too. What’s so scary about using this site? It may seem overwhelming, but spend an hour playing around with it and you’ll get the hang of it. Start with something that interests you, like cars, wine, recipes, clothing, or watches — it doesn’t matter what, but remember to start small and go from there.
Give up as soon as possible: How long did it take you to get used to using Facebook or your email? Probably a few visits, right? The same theory applies to Pinterest. It’s going to take a little getting used to before you’re a pro and can pin the day away without having to ask Google for help. Just start small with the minimum requirement for boards and add boards as you go along instead of having twenty boards to fill on day one.
Ignore the benefit of having a place to recycle your content: Once something is published online, that doesn’t mean you can never promote it ever again. Create a board for all your blogs, infographics, crafts you make, or whatever you do and pin your items to it so that your followers on Pinterest can see what you do on the other avenues of the internet.
Be fearful of following other people: I won’t sugar coat it: some users are odd on Pinterest. However, that’s true for every social networking site out there, so don’t let them scare you off. Just because someone follows you that doesn’t mean you have to immediately follow all their boards about hunting, spiders, or Civil War era surgery equipment. You can choose which specific boards you want to follow or follow them all if they have a lot of similar interests to you. Pinterest has a lot of flexibility for its users, so don’t be fearful.
Post pictures with generic descriptions like “Neat” or “Fun”: You have 500 characters at your disposal for crafting the perfect description of that yummy-sounding cookie recipe or infographic, so use them all. The more keyword-rich your description is, the easier it is for others to find your pin and maybe follow you back.
Be self-obsessed and only pin your things: Pinning a bunch of original stuff you wrote or found on the internet is great, but don’t forget to share what your followers are pinning too. Pinterest is great for creating a community vibe, so embrace that mentality too. Think that blog post from your favorite author was really interesting? In addition to commenting on it and sharing it on Facebook or Twitter, pin it to a board (with that rich keyword description, of course) and help them expand their readership base.
Ignore the opportunity to have fun and let others see your true self: If you like owls, then create a board specifically about neat owls. It doesn’t matter if it doesn’t fit into your profession, because you’re trying to convey to people that you’re human. Humans like owls, well… you do at least. Good for you! Share your love of owls with the world along with your pins about interesting packaging or advertisements. You’ll increase the number of followers than just having two boards devoted entirely to boring business stuff.
I’m not going to promise that Pinterest is going to be here forever, there’s a possibility it’s just a fad and in three years people will have moved onto the next, best thing. However, it’s certainly here now so don’t be fearful about jumping in with both feet and creating a profile and some boards to share your company’s stuff and a few boards to showcase your love of owls and recipes. Give it a try!
Do you have a Pinterest account? What pet peeves do you have about the site or your followers? Sound off below!
Amy is one of Quality Logo Products’ content developers and social media coordinators. She is a self-professed newspaper nerd and thoroughly enjoys reading business and financial news and having impromptu discussions about it. Oh yeah, she’s “one of those” people! A true Midwestern girl by nature, she loves riding her bike, photography, and the Chicago Cubs. You can connect with Amy on Google+