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Finding the Silver Lining with Weather Promotional Products

The weather is finally warming up…but it’s about to get wetter. With spring on the way, we may get a reprieve from the frigid temperatures, but we’re also going to be pretty soggy. Got your umbrella ready? Boots? Slicker? Better get it together!

But instead of whining about the weather, why not use it to your advantage? Sure, your clients aren’t going to want to drive out to your place of business on rainy days, but if you live somewhere like Olympia, Washington, where residents suffer through 63 rainy days per year (that’s more than two months!), you’re missing out on some serious brand awareness face time with clients.

One successful product that’s made its home in backyards and school grounds is the customized Oval Panel Rain Cone. This scientific tool catches the rain and measures the precipitation in a single location. Local businesses can donate a set of custom rain cones to nearby schools for science fair projects and regular classroom work. Spread these throughout town to collect additional data… and additional brand exposure! At these prices, it’s more than being able to afford the investment – you can’t afford NOT to take advantage of such a remarkable opportunity. Whine about the weather or make it work for you: it’s your choice.

So maybe you’re not interested in keeping track of how much rain fell as long as it doesn’t send you into the office looking like a wet dog. The personalized rain coat is an inexpensive way to keep your clothes dry and your logo front and center. Actually, it’s over the left breast side, but its large 6” x 6” imprint area is sure to draw focus. Available in two colors and two sizes to fit most adults, the personalized rain coat features a hood with drawstrings to keep your hair as well protected as your clothing. These also offer several pockets and fold up nicely to be kept in a desk drawer, purse, briefcase, or glove compartment. Functional and convenient – that’s a double whammy for one low price.

Every man, the old saying goes, should have two umbrellas – a big one to cover all of his friends and a small one for an excuse to keep his girl close. The personalized Deluxe Folding Umbrella is definitely one of the latter. These brightly colored personalized umbrellas come in a carrying case that zips closed into a scant 4” x 4 1/4” carrying case. The bold hues currently include blue, green, orange, pink, red, gray, and yellow. Pair those colors up with something in a stark contrast or a subtle complement, and you’ll have an umbrella that’s as visually pleasing as it is helpful in a rain shower. These custom umbrellas are so affordable (and universally well-loved by recipients everywhere) that they make a gret item to have on hand during sales calls. For repeated brand exposure through the wet season, personalized Deluxe Folding Umbrellas do the trick.

I lobbied desperately to call the customized Small Almanac Calendar the “smallmanac,” but no one else got on board. Go ahead and say it: “Smallmanac.” Now that’s just clever. But no matter what you call it, you can’t deny the practicality of a personalized almanac calendar. For those combinations of weather bugs and planners who like to prepare for vacations and events months in advance, the custom almanac calendar fits the bill. This product, which guarantees your large logo daily exposure, offers weather information, sunrise and sunset times, moonrise times, planting guides, recommended fishing days, zodiac information, Julian dates, and additional trivia to keep your client riveted.

Finally, QLP presents the custom weather pod. This personalized weather station may look like a futuristic gizmo with weird, useless information on the screen, but it is actually a very useful tool for checking out the outside before heading out there. You’ve seen those bright sunny days that look like t-shirt weather only to force you back into the house for a sweatshirt once you realize that it’s actually freaking cold. No more deception! The custom weather pod offers an alarm (with snooze button!), weather, time, date, day of the week, humidity, and temperature (in Celsius or Fahrenheit) and alarms for humidity and temperature thresholds (As in “I won’t leave the house until it’s 70 degrees.”).

What do you think, weather watchers? Are any of these items on your must-have list for the next marketing plan? How do you get your message out to your clients when all they want to do is sit inside and read a book while the raindrops pound the windowpane? What other products can help you take advantage of craptastic weather? Isn’t “smallmanac” an awesome word? Sound off in the comments below!

Until next time, keep expanding your brand!

Jana



Jana Quinn

An old ‘G’ that’s been working for QLP since it was in Bret’s basement – Jana has been writing since she made up a story about a Jana-Tiger that liked rocky road ice cream and got straight A’s. She enjoys writing about marketing and pop culture, posting a ‘Die Hard’ article as often as she’s allowed. She is inspired by the articles at Cracked and frequently wears a Snuggie in the office. You can also connect with Jana on Google+.

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