First Meal: Taco Bell Debuts Fast-Food Breakfast
Ladies and gentlemen, the wait is over! The one and only Taco Bell, in a delectable co-branding effort with Seattle’s Best, Cinnabon, and Johnsonville, has unveiled its starting roster of breakfast menu items, dubbed First Meal.
Let the artery clogging (in the most good-humored sense of the term) begin:
“Delicious Johnsonville breakfast sausage” with side of Cinnabon Delights chock-full of “glorious frosting” and a “fresh-brewed Seattle’s Best coffee” to wash it all down?
Well, it’s not going to be the most heart-healthy way to start my day off, but I’ll give First Meal a try nonetheless. And hey, if I’m feeling guilty about indulging in a few cholesterol deligh… er, Cinnabon Delights, I can always compensate with the reported “better-for-you items such as oatmeal and yogurt parfaits” that the brand is offering as well.
Personally, I’ve been a Fourth Meal devotee for roughly a decade, due in no small part to the amount of money I’ve saved with TB’s Value Menu (and undoubtedly at the expense of my physical health), so if Taco Bell is vying for my early morning cash, then I’d hardly be an open-minded consumer if I didn’t oblige them.
But why, all of a sudden, is Taco Bell sticking its nose into the fast-food breakfast fight when late-night is clearly their forte? The brand is practically synonymous with inexpensive after-hours munchies, and to be frank, that image has been worked well for them thus far. Even with other big-name brands on board to make this a breakfast rollout of epic proportions, why risk spreading resources thin by expanding the menu in the first place when competing fast-food chains already have the morning market cornered?
The answer may be that Taco Bell’s new early-shift menu items aren’t so much a trick up the brand’s sleeve as they are a long-time-coming lineup of deliciousness that’s destined to be a sure hit. At least, that’s what TB is probably thinking.
In fact, here’s what I mean:
Ready or not, Taco Bell is debuting its “11-item breakfast line in 750 restaurants in 10 states. By 2014, the chain hopes to have 5,800 units serving breakfast.” (Click here for a preview.)
I can say with near certainty that I’ll personally be trying a number of these items.
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