What does it take to become a famous Food Network star like Rachael Ray, Giadi De Laurentiis or Bobby Flay? Well, first, it would be important that you know how to turn an oven on and cook a pizza without burning the house down. A bubbly (sometimes over-the-top) personality would also help. If you have either of those mastered, then you could try your hand at The Next Food Network Star, a show that gives 15 contestants the opportunity to compete and become the next food-channel celebrity.
It seems to me (as someone who hasn’t changed the channel from the Food Network in two months) that in order to become a Food Network Star, the contestant has to have the whole package; they can’t be just a good chef or have just the image and TV personality.
This same concept goes for a successful business. As creative and genius as a marketing campaign may be, the advertised product or service has to back up those efforts.
It’s important to have a good marketing campaign that grabs customers’ attention and sparks their interest, but the product and service also needs to speak for itself. The product and service, combined, is what will keep the customer.
For example, when a customer reaches customer service and deals with a grumpy, non-helpful person, then they will most likely avoid using that company again. If after watching an enticing commercial, the customer goes out and purchases a defective product, then they won’t keep buying the same defective product. This is also shown on The Next Food Network Star, when a chef who has a great personality makes horrible food; the chef won’t be able to win the contest because viewers won’t keep tuning in to learn how to cook crappy food.
On the other side, as important as the quality of your product and service is, you shouldn’t just sit and wait for your self-proclaimed awesomeness to attract business. How will a customer know about your awesome product if you aren’t getting the word out and reminding them that such a product or service exists? Contestants on The Next Food Network Star get voted off when they can’t warm up to the cameras and show personality on the screen. Even if the contestant is an amazing chef, they still have to catch the audience’s attention and get viewers to watch their show. If someone caught a glimpse of a talented (but boring) chef’s show, they might not stay tuned long enough to find out that he or she makes great food.
As a business, it’s crucial for your product and service to have the support of a marketing program. Marketing will increase customers’ interest and make them aware of your company, services, and products. Being able to show that your business has a personality will help your customers relate to you as a business and keep them interested and wanting to do business with you.
Which companies have the whole package when it comes to marketing and quality? Do you watch The Next Food Network Star? And can you think of any other business examples from the show?