‘Ghostbusters’ Is Returning to Theaters, and the Brand Needs Our Help!
Bust out the handmade proton packs and start scouring the web for Ecto-Cooler recipes, because everyone’s favorite team of professional paranormal investigators and eliminators is back – sort of.
For the first time since 1984, the original Ghostbusters film will be returning to movie screens.
As reported on the official Ghostbusters Facebook page, the Sci-Fi/Comedy classic will be hitting theaters this month, though not necessarily in wide-release. Sources say the film will only be shown in about 500 theaters across the country, and only on October 13th, 20th, and 27th (the second, third, and fourth Thursday of the month).
So, basically, get your tickets ASAP!
Given that it’s been over a quarter of a century since the boys in gray entered the pantheon of pop culture icons, and it’s probably safe to say that no one could have expected their return to theaters near the end of 2011. But it’s happening, and it’s easily the most exciting bit of news to hit the web in several years!
Even more exciting are the implications that this rerelease holds for Ghostbusters as a brand name.
The trusty cinephiles over at Ain’t It Cool News have gone as far as to speculate that this “could very well be the studio’s way of gauging interest in the franchise as they decide what to do about Ghostbusters 3.”
You know what? They may be right.
Think about it. The third Ghostbusters film has been a subject of speculation for some time now. Cast and crew members of the original film and its sequel – most notably, Dan Aykroyd – have been trying since the 90s to get Ghostbusters 3 off the ground, but for one reason or another, the project has remained in limbo. Even Bill Murray himself (arguably the biggest star of the original two films) has been vocally ambivalent about reprising his role, but that hasn’t stopped Aykroyd and others from trying their damnedest to finally put the threequel in front of cameras. Aykroyd has even suggested that GB3 will be made even without Murray’s involvement.
Progress was bound to be made eventually.
With the announcement of the original film returning to theaters, it looks like the studio may finally be warming up to the notion of a third installment to the franchise after all.
Rereleases are normally just a quick way for a distributor to make a buck, but in this particular case, it’s fairly obvious that the box office returns won’t exactly be earthshattering. Apart from the informal announcement on the Ghostbusters Facebook page (and the resulting wave of responses across the web), there hasn’t been much in the way of marketing for the rerelease, meaning the studio can’t possibly be expecting to make much money on this move.
So, what do they expect?
To renew the public interest in the Ghostbusters brand, of course. If fans come in droves to see the original this month in theaters, and if ticket sales exceed the studio’s expectations, then we may very well see the much-anticipated GB3 in theaters before we know it.
Bottom line – see this movie! Support it with your heart, your soul, and yes, your wallet!
Let’s face it: Ghostbusters 3 needs to happen, now more than ever! Science-Fiction and Fantasy filmmaking has been on the comeback trail, and the genres are practically peaking in popularity as we speak. But that could all change in years to come. If GB3 doesn’t happen soon, while audiences are still eager for it, then it may not happen at all.
We can’t afford to take that chance!
Check your local listings and see to it that your butts are in those theater seats come October 13th (or 20th, or 27th). If the nearest showing is 200 miles away, then it’s time to dip into your personal savings for some gas money. After all, that’s what savings are for – emergencies!
The Ghostbusters are coming back to theaters and they need us to be there. We can’t let them down!
Are you excited about seeing the original ‘Ghostbusters’ in theaters? Are you even more excited about the prospect of ‘Ghostbusters 3’? Your answer is understandably “yes,” but feel free to elaborate in the comments below!