Jessica Alba is a hero! And not just because she’s had two kids and still looks amazing. That makes her awesome, but not necessarily a hero.
I give celebrities a lot of crap, mostly because the ones we hear about make way too much money for doing very little and give almost nothing back. So it’s only fair that I give credit where credit is due.
Jessica Alba loves being a mom. You can see it in her face when she talks about her kids. And we know it’s true because she’s not a good enough actress to fake it (If you’re reading this, Jessica, I’m sorry, but I suffered through Good Luck Chuck).
Her kids are the reason she started Honest.com. Alba, with Christopher Gavigan, best selling author and former CEO of the non-profit Healthy Child Healthy World, built The Honest Company as a safe, eco-alternative to children’s products that you’d find at say Wal-Mart or Costco (sure, you can get 10,000 diapers for cheap there, but who has that much storage space?).
What They Sell:
They sell everything from diapers and baby wipes to sunscreen and bubble bath (however, my calls for rubber duckies have gone unanswered thus far), and ALL of their items are 100% non-toxic with no synthetic chemicals, which can be extremely harmful for a child after prolonged exposure. The health of the children is the number one goal for The Honest Company. But because Hollywood is all about style, the diapers and wipes have been created with your choice of sleek designs (appearing at an Awards show in white Huggies is so 2005).
How It Works:
First, they find out a little about you and your child. Don’t worry, nothing that can be used to steal your child’s identity.
You then select the products that you want as part of a bundle, and it’s delivered right to your door. Your days of giving your baby whiskey so it sleeps while you run to the store are over (I obviously don’t have kids, I just assume that’s how you make them sleep).
The Honest Company wants all babies to have the opportunity to be safe and healthy, so they’ve priced their bundles accordingly, starting around $20 a week. And for every bundle bought, they’ll donate one to a charity to help parents who can’t afford supplies for their child. (Hint: you can sign up to their site and get free stuff too!)
But That’s Not All!
They also want to do right by the environment. Apparently they want the world these babies grow up in to, ya know, exist. That’s why they use 100% renewable or recycled materials in all products, packaging, shipping materials and office supplies. Even the electricity at their headquarters and warehouse comes from 100% renewable California Solar power.
Back to the Hot Actress:
So, is Jessica Alba a hero? She doesn’t dress up in a cape and mask, kicking the crap out of bad guys. As far as I know, she’s never pulled a nun out of a burning building or pushed a stroller full of puppies out of the way of a speeding bus.
But in the true sense of the word, she is helping to keep babies healthy and safe while protecting the environment. I’d say that’s pretty heroic (and much more believable than Sue Storm in Fantastic 4).