How Far Would You Stretch to Go Viral? Infusing Creativity Into Your Marketing
How far would you be willing to go to capture the hearts and minds of your target audience and customers?
We all have the capacity to launch a Facebook or Twitter account, but what about going that extra mile by creating viral promotions that are time-sensitive and creative? That way, instead of going with the popular culture curve, you create it! These are just some of the reasons why taking bold creative leaps within your company can take your business a lot farther than you can imagine.
According to a recent study, two thirds of the world’s Internet population visits a social network or blog site each week. We all know the importance of social networking platforms, but do we all truly know how to grab customers’ attention on them?
It seems like everything is bigger, flashier, and more connected in advertising now, even when it comes to selling something as simple as trash bags. But that doesn’t mean creativity has to suffer!
Take the new Glad trash bag commercials, for instance; they are using Jim Henson’s puppeteers and animatronics to sell their top-of-the-line trash bags. In this particular example of viral marketing with Clorox’s Glad trash bags, they have created an entire faux-reality television show called “The Wild Life,” which uses animatronic animals:
Glad has created a unique and bold viral campaign — not only with this video series but also by tapping into Facebook, where you can make your family the star of their own wild reality show. This type of marketing really gets people to notice your product or company by involving the customer on a personal level. There is no product or company too small to come onto the social platforms with a bang!
Don’t forget another one of the best industries for viral marketing: the film industry. New movies constantly one-up each other and try to break the social network mold during the heavy promotional stages. Twentieth-Century Fox achieved viral success in recent memory by releasing a tie-in campaign for Prometheus (Ridley Scott’s sanctified and long-awaited Alien-prequel). Instead of only using the standard movie trailers, they have launched a viral campaign simply called “David.”
Verizon is tied to this viral campaign by simply stating that David and Prometheus are powered by Verizon. Verizon also made their site completely dedicated to exploring Prometheus (the ship). All of these clever elements have caught the attention and captivated a lot more people than just the typical Alien fan clubs! Take a look:
“David” teaches us that reaching out to potential customers and networking among other companies as an equal call out, that will end up with positive results. So, go that extra mile to reach out to engage the unlikely crowd, you might surprise yourself.
The beauty of these creative campaigns is that you don’t have to be a huge international corporation to get creative and attempt to go viral. Even Quality Logo Products, this very company, as seen success with unique video ideas. Joe, the head of our media department, believes that creative companies have a clear advantage in marketing:
Videos and online promotions that showcase products or services are always a valuable asset, but that’s just the beginning. The commercial draw of social media means that brands now have an opportunity to have a little more fun with their marketing campaigns, and sometimes that’s exactly what customers are looking for – fun. If a Brand A can prove to be more fun, entertaining, unique, or surprising than Brand B, then Brand A will come out on top every time.
In addition to creating new online videos and maintaining an extremely interactive Facebook account, we always strive to interact with our customer base on a more personal level. It’s important for companies to have a creative side and a sense of humor, otherwise they’ll likely be ignored.
So, no matter if your business is big or small (and no matter which products or services your business sells), there’s plenty to think about when it comes to creatively marketing yourself. Broaden your consumer horizon by going against the grain!
What do you think of these viral advertising campaigns? What’s your favorite viral video example that netted a company a lot of attention? Any more advice to add?
Image credit to Clipart.com.
Serenity is on the support staff for Quality Logo Products. Cynical and straight to the point, this no-nonsense gal is loveable and passionate about her various nerdy interests. When she is not geeking out about music, British television, and politics she is usually doodling her troubles away! Her artistic abilities are often commissioned for internal and external QLP promotional materials. You can also connect with Serenity on Google+.