Going Green Without Going Broke: 2 Brands That Maximize Eco-Friendly Potential
In the modern world we live in, there has been a spike in eco-advertising: both controversial and inspiring. Today there is all this worry about global warming and non-renewable energy. Well I have a solution, an explanation, and assurance that’s guaranteed to promote your business!
Many companies are becoming increasingly progressive with their green attitudes, and many companies have made the news lately with their inspired ideas for cleaning up the planet. One of these companies is none other than Coca-Cola, who is responsible for the world’s greenest advertisement: a green billboard that helps the environment (check it out — it’s really cool!).
How did Coca-Cola do this, you ask? They made a 60’x60’ billboard covered with Fukien tea plants that absorb air pollution. Each plant absorbs 13 pounds of carbon dioxide from the air. There are 3,600 plants total, which means 46,800 pounds of carbon dioxide are absorbed! To top it off, each plant is nestled in recycled Coca-Cola bottles and has a drip irrigation system which creates a self-sustaining water system! So, not only are they creating an advertisement (and memorable one at that), but it also helps draw attention to the possibilities of innovative advertisements.
Coca-Cola isn’t the only company making the most of the green movement, though, There is also an innovative green business concept right here in the suburbs of Chicago! There is a restaurant in Saint Charles, IL called Prasino (which I have dubbed my absolute favorite place to be) where the environment and the food is all sustainable — and not to mention amazing. How are they so eco-friendly and sustainable? Their motto is “Eat green, live well,” and boy, do they mean it! From the amazing and unique décor that draws the eye in makes you wonder what it is, the extremely friendly and informative servers as part of your dining experience walk you through what it is to be Prasino.
Prasino’s commitment to sustainability is incorporated in each cafe’s eco-chic design. Everything wooden in the restaurant, from the tables to the floor, is all reclaimed wood. They even reused all the sawdust from the wood by having it pressed to create beautiful trellises all over the restaurant. The light fixtures are crafted from recycled wine bottles and corrugated cardboard boxes. The food is prepared in kitchens designed to reduce energy and water use, to incorporate recycling, and they use eco-friendly cleaning products. They also support local growers, sustainable fishing, artisanal food producers, and organic agriculture. They even offer a fruit smoothie that, if you buy one, they’ll plant a tree!
Those are two businesses that caught on to unique ways of going green while still promoting their businesses. You can, too! I know it isn’t easy going as far as these two companies went, especially in the economy we live in, but there are many different ways you can promote your business and still be green. There is an extensive line of reusable shopping bags and totes that are eye catching and eco-smart. They are handsome, and a constant reminder of where they came from: your business!
We can’t all afford to go as green as Coca-Cola or Prasino, but here are some happy-medium promotional items to include in your green giveaways:
Every business needs the almighty pen to spread the word about you, and what better way than with an awesome line of eco-friendly pens and pencils? Not only do they catch your attention, but you can feel great knowing that little barrel is biodegradable!
Or, if writing utensils aren’t what you need, there is an amazing variety of eco water bottles and tumblers that would look classy while flaunting your business in a creative way. With the world being as trendy as it is, don’t be left behind and feel the guilt of knowing that every disposable water bottle you use adds to landfill clutter. These unique tumblers and bottles not only class up your image, but are sure to make your customers and the planet smile!
Now, for those of you who dare to take your mean-green attitude to a whole new level and want something even more impressive to wow your customers…I have just the right thing for you! What is more sustainable than BAMBOO? There are a number of products that are not only eco-friendly but promote eco-friendly habits. The first up is the eco-shower coach; these unique products would make great company gifts. Nothing says “I love the planet” like water-conservation! Next up, there is the recycled cardboard garden kit; put your logo on this and your customers will learn to cultivate and be constantly reminded that green can be fun!
And last but certainly not least, we’ve got the mother of all green giveaway items. Whether you are looking for wedding favors that last a lifetime or you simply want a distinctive product that will certainly surprise your customers, you’ll love this one: the digitally printed Tree in a Bag! The planet can always use more trees. These surely will catch the attention of anyone who receives this exceptional promo product and you can be satisfied you took one more step to make the world a greener place. Be it for Earth Day or any day, slap your logo on these bad boys!
As you can see, there are many alternatives to going green without breaking the bank or having to make a record-breaking billboard. When you incorporate your love of the planet and the well-being of your customers, you’re not only participating in great marketing but you’re also demonstrating a positive long-term message! Your customers are sure to always keep you in mind.
Do you know of any other brands or organizations taking environmentally-friendly to the next level? Are you going green? What is your favorite green promotional product?
Image credit to Prasino, woodleywonderworks, and Svadilfari.
Serenity is on the support staff for Quality Logo Products. Cynical and straight to the point, this no-nonsense gal is loveable and passionate about her various nerdy interests. When she is not geeking out about music, British television, and politics she is usually doodling her troubles away! Her artistic abilities are often commissioned for internal and external QLP promotional materials. You can also connect with Serenity on Google+.