You know what? People don’t really seem to talk about frogs anymore. And it’s even rarer that people blog about frogs—which is a shame for two reasons: 1) the rhyme is a no-brainer, and 2) frogs actually have a lot in common with blogs.
Now, I know what you’re thinking, but believe it or not, there’s more to these little creatures than the fact that their legs taste deliciously similar to chicken. And as anyone in Generation Y already knows, there’s more to blogging than just hammering out a few words, no matter how well the words rhyme. Consider the intricate life cycle of a frog, then think about the complexities of creating and maintaining a blog (professional or otherwise). Each is an elaborate and fascinating process.
Okay, okay—it’s a bit of a stretch, but just bear with me on this (if only for the sake of such a unique comparison):
Part 1 – The Egg
Female frogs are known to lay thousands of eggs at a time, much the same way individuals and forward-thinking companies will toss ideas around for divergent topics and points of interests that their blog can address. A large number of frog eggs will of course be picked off by natural predators during this period though, kind of like how well-established competitors in a digital space will pick off blog topics before you can even get to writing about them. It seems cruel, but such is life.
Part 2 – The Tadpole
Once the ideas that bloggers actually get around to writing about are finally posted and available for viewing, the end result isn’t always what we may have hoped for. Inaugural blogs may have the tendency to be somewhat lacking when it comes to cohesion—and that’s perfectly alright, as it’s just another step in the lifespan of a blog. Tadpoles are similar. They represent a new phase in a frog’s life, but aren’t fully alive (or at least haven’t reached full potential).
Part 3 – The Metamorphosis
Of course, as Dr. Ian Malcolm tells us, “Life finds a way.” The average tadpole’s transition to adulthood brings it ever closer to the recognizable entity it wants to be. Its legs become visible, its eyes enlarge, and its skin thickens. In a similar way, the maturation of a blog (which can take several years) is landmarked with developmental steps. Blog posts inevitably become more coherent, more accessible, and more relevant as time goes on—and it’s a beautiful thing indeed.
Part 4 – The Adult
Once matured, frogs quickly become the graceful, efficient, and productive creatures we know them as. While still far from the top of their food chain, they’re no longer the easy targets they once were. Smaller creatures take heed, because frogs are always on the hunt. In the same manner, a fully developed blog page can be an accessible and highly valuable commodity. Well produced and proficient blogs will overshadow the competition with ease. A great blog will extend its tongue of engaging content to draw in the juicy flies of traffic that it thrives on.
We all recognize adult frogs, though again, we rarely mention them—and maybe they’d prefer it that way. Captive frogs are known to live as long as 40 years. They’re survivors! Though no blog has yet lasted as long (for obvious reasons), there’s no doubt that many will get there. As the digital rainforest known as the World Wide Web continues to grow, great blogs (and bloggers) will be abundant as their real-life amphibious counterparts.
NOTE: The exclusion of toads from this article was deliberate, as toads constitute only a small subset of the frog family whose name unfortunately does not rhyme with “blog.” Also, they’re disgusting.