The Short and Sweet Guide to Minimum Font Sizes on Promo Items
You’re planning your wedding. For your big day you want to order some custom koozies imprinted with your names, the wedding date, and a cheesy quote you saw on Pinterest.
Sure, that’ll work.
You send your artwork
to your sales rep, and they inform you that everything you want printed doesn’t currently fit in the koozie’s imprint area. No worries, easy peasy. You’ll just bump down the font size on the quote. Changing it from a 10pt font to a 4pt font should do the trick, right?
Sorry to break it to you, but no.
In the midst of your wedding-planning craze your eye starts twitching, steam starts coming out of your ears, and you shout, “Well why the f*@& not?!”
First things first, take a deep breath. Now, I’m going to explain minimum font sizes, what they are, why we have them, and how you can get out of the conundrum you’ve found yourself in.
What are minimum font sizes?
The minimum font size is the smallest possible font that you can use in your imprint. As you probably know, all of our items have a designated imprint area. If the desired text is larger than the imprint area, the instinct would be to simply make the font size smaller. However, most of our factories have a minimum font size requirement so that no matter what you put in the imprint area the imprint comes out clear, readable, and just how you want it.
If your font is smaller than our minimum requirement you run the risk, especially with ink printing, of losing small details in your imprint. For example, at a teeny tiny size the inside of the letter “o” could end up filled in with ink.
The average minimum font size is 6pt, but minimum font sizes can vary based on the product material and imprint process.
Items made of hard plastic or metal like pens, water bottles, and USB drives can usually be printed with the minimum 6pt font and still be legible.
Soft, squishy items that will absorb a lot of ink like tote bags and koozies will turn out better with a bit larger font, like 8pt. Since these items absorb ink, that means the ink is more likely to spread out a little bit when printed, which could cause some of the smaller details to be lost if the font is too small.
Items that are decorated with embroidery like apparel and blankets require a much larger font due to the stitching process, so the minimum font size for embroidered items is on average 20pt.
Please keep in mind that those numbers are averages, so you’ll need to double check the minimum font size on your specific item with your sales rep.
Why is there a minimum font size requirement?
I’ve mentioned that the key here is to have your logo turn out crisp and legible. What’s the point of an imprinted item if you can’t read what it says, right? Let’s say we went ahead and printed your koozies with that quote in 4pt font. It would end up looking something like this:
Can you read that? Yeah … didn’t think so. Unfortunately, since we don’t all have superhuman vision, if your imprint is any smaller than 6pt, no one will be able to read it without a magnifying glass.
You must also take into account that you’re looking at that 4pt font on a computer screen, where it’s as crisp and clear as it gets. I hate to break it to you, but that quote isn’t going to get any easier to read after it has been screen printed.
Let’s check out another example. First, take a look at this art proof:
As you can see, the font in that crest is pretty small. The art proof even points out that smaller lines will fill and detail will be lost. Now, let’s take a look at the finished product.
See how the negative space in the “O”s is slightly filled in? Notice how the negative space in the letter “R” is completely filled in? These are the risks you run if you imprint a font that doesn’t meet our minimum font size requirements.
Here’s the thing: we want your logo to look as clear and perfect as possible, so that you are satisfied with your order. In order to guarantee you the best imprint possible, we have to ask that your imprint meet our minimum font size requirements. Just trust us, it’s for the best! We promise!
What do I do if my font doesn’t meet the minimum font size?
Okay, so if you want to fit you and your fiance’s names, the wedding date, and your quote on your koozies, but you can’t shrink the font of the quote down to 4pt to make everything fit, what the heck do you do?
Luckily, the QLP sales team and art department are very experienced and knowledgeable. Our art department is usually able to give you a recommendation for how to get your desired imprint to fit within the imprint area.
So if your font is too small, or your logo is too complicated, all you need to do is work with your sales rep in order to reach a solution that makes you happy!
As I mentioned previously, the minimum fonts stated here are simply averages, so if you’d like to know the specific minimum font requirement for your item before you submit your artwork, just check with your sales rep. Quality Logo Products wants to make sure that you have the best-looking imprint possible. So if you have any more questions about minimum font sizes, imprint areas, or anything else related to your promo items, you can contact our knowledgeable reps by phone (1-866-312-5646), by email (firstname.lastname@example.org), or via our live chat.
Did you know about our minimum font size requirement? Do you have any questions about minimum font size? Sound off in the comments below!