Big Brands Like Procter & Gamble, Puma, and Frito Lay Go Green with Packaging
Green initiatives are popping up all over the place in efforts to maintain the environment and cut down on the amount of toxic waste that makes its way to landfills each year. Not only are businesses channeling their energy consumption from power to solar energy, but many manufacturers are now re-designing their products and their packaging to become more environmentally-friendly.
Let’s face it, if we don’t start making some serious changes to how we as consumers purchase and dispose of our favorite items, the environment as we know it will cease to exist by the time our kids are our age.
Some of the most notable companies who have made an effort to revamp their products are Procter & Gamble, Puma, and Frito-Lay. Let’s have a look at the innovation these companies are displaying:
Procter & Gamble is currently in the process of introducing updated packaging for their Pantene, Cover Girl and Max Factor lines, to name a few. Their shampoo line, Pantene, has really taken a re-direction into going green. Pantene’s spokesperson, Gisele Bundchen, has been promoting the brand on a global scale ever since the announcement of the eco-friendly packaging change. With a release date scheduled for 2011, Pantene will now bottle its shampoo line in packaging made of Brazilian sugarcane. The renewable sugarcane plastic is 100 percent recyclable, making it a great option for consumers who want to a make a positive impact on the environment by purchasing goods that have the same goal in mind.
Puma is reducing its carbon footprint by redesigning the packaging for its shoes. Instead of packaging the shoes in a traditional cardboard box which then necessitates a plastic carrying bag, Puma has come up with an all in one design. Dubbed “The Clever Little Bag,” Puma’s new packaging is made of a reusable shoe bag with a built in handle, thus eliminating the need for a cardboard box and a carrier bag. This effort alone is projected to reduce the company’s paper consumption by over 65 percent as well as cut down on annual carbon emissions by 10,000 tons!
Finally, Frito Lay has been getting some heat for its newly introduced Sun Chips packaging. Sun Chips recently released its biodegradable bag with properties that allow it to fully break down when placed in the heat of a landfill. While the Sun Chips packaging has the ability to host great effects on the environment, many consumers are voicing concerns about how loud the bags are. For example, many consumers are thinking twice about digging into a bag of Sun Chips simply because the packaging is that loud. Many business people are avoiding eating the chips for fear of interrupting co-workers. Even a consumer, Julie Lind, has put her favorite snack away so as not to disrupt her sleeping children. Frito Lay has since put a disclaimer on each Sun Chips bag stating: “This bag is louder because it is compostable”.
For more ideas of environmentally-friendly promotional products, check out the Quality Logo Products website. You could potentially print your logo on hundreds of eco-friendly products like tote bags, biodegradable pens, recycled paper notebooks, and many more. These items are sure to appeal to any eco-conscious consumer! (The eco-friendly tumbler at the top of this post is the Evolve Infinity Tumbler…and it’s biodegradable!)