What’s better than buying less stuff? Buying MORE stuff!
If you like shopping and buying stuff like I do, then you probably relish the tactics companies use to hook consumers into buying more. Additionally, if you like to save and think companies that use sales and specials to get you to buy more are evil, then you probably avoid those tactics and will shake your head disapprovingly after reading this post (I see you, Jeff). But that’s just the way the cookie crumbles!
Go ahead and frown or think I am a sucker because I give in to deals like “Buy One, Get One for $10,” “5 for $25,” or “Spend over $150 and Receive Free Shipping.” I think this is smart shopping and get really excited when I find these deals. I also believe that companies that use these strategies are genius.
Yes, I am a shopaholic. However, that doesn’t mean I will buy just anything, nor does it mean I don’t jump at the chance to get a good deal! An unnamed online store where I shop all the time will often have a special that offers free shipping if you spend a certain amount of money. Some people may think this is just a ploy to get you to spend more (and it undoubtedly is), BUT I don’t order from the site if they aren’t offering one of these specials. Maybe that’s because I spend so much at the site that if I don’t get free shipping I end up spending $20 on shipping alone, or maybe it’s because I am so used to them offering this special, but either way it makes me buy, and it makes me buy more!
Even more amazingly, I don’t feel bad about buying more when specials like this rope me in. I rationalize that buying another shirt for $15 is saving me $20 on shipping and handling, so while I may be spending another $15, I am still saving $5. Instead of flushing money down the toilet for shipping, I’d rather use that money to buy another item I’ll actually use. What’s there to feel bad about when I’m able to get more and save at the same time?
Another special I ran into recently was “Buy One Pair of Shoes, Get Another for $10.” While this was not a “Buy One, Get One Free” deal, it is still quite the discount. If you were to buy one pair of shoes for $25, then you could get another $20 pair of shoes for $10. That’s half the price! I may be a shopaholic, but I am a smart shopaholic. I knew not to buy a pair of sandals and think I was getting a deal (because sandals are only about $12 to begin with).
Even though some consumers may feel that special offers are just conning people into buying more, I’m sure there are plenty of consumers (like myself) out there who would not buy anything or not buy as much if it weren’t for these deals. So, those of you who were shaking your heads in disbelief that I give into these “buy more” deals (JEFF), remember: in some instances, buying MORE can end up saving you money. And as fellow shopaholics know, buying more is always more exciting than not buying anything.
Do exclusive sales and discount offers inspire you to buy more? Do you have any additional tips for smart shopping?